Beer Market in LAMEA Withstands Economic Volatility

When it’s about beers, people in LAMEA region definitely understand a thing or two about drinking. So if they are pouring a drink to enjoy with a home cooked meal or chugging watching a soccer game, it’s one of their favourite beverages. Research analysts at Allied Market Research taking a close look at the growth rate, share and size and opportunities in the beer market reveal SABMiller sales have advanced on the gains in Latin America. In a recent statement Alan Clark, CEO said “We have had a strong year and increased momentum in the second half across all our regions notwithstanding economic volatility and the potential distraction of the AB InBev offer.”

Brazilians Resort to Retail Therapy  

Two consumer products that survived as economy in Brazil collapsed were lipstick as well as premium beer. Buying more of premium beer remained an important strategy for consumers in the country to ward off recessionary expectations. Besides this it staved off the gloom that surrounded the country points out researchers at Allied Market Research One promising spot, demonstrating Brazilians’ requirement for a pick-me-up as well as making the demand for higher quality beer was the continuous resilience in buying the premium beer. As per a study approximately 19 percent of the consumers said they preferred buying either a mid –market or an upmarket brand even during poor economic conditions.

Latin America Overpowers Europe in Taste

For those interested in experiencing the real taste of will forget the United Kingdom and Belgium if they taste a beer from Latin America. People planning on experiencing the smooth taste of light larger will not go thirsty. On the other hand drinkers who prefer heavier flavour would never regret sipping on a dark Vienna beer. So there are different flavours that suits diverse taste buds. There are all time favourites on the list such as Corona as well as Presidente. The regions also offer brands that many may have never heard of including Tona and Gallo. These beers are definitely worth a try when you are travelling down south. Travellers can also dig these brands at a local supermarket located in Latin America.

Allied Market Research has been closely monitoring the developments in the beer industry especially in Latin America. Its report titled “World Beer Market - Opportunities and Forecasts, 2014 – 2020" reveals that the sector is ready to register a CAGR of 9.3 percent during the forecast period. Beer types such as strong beer and light beer would contribute to the revenue generated by the industry. Some of the prominent brands discussed in the report are Molson Coors Brewing Company, Beijing Yanjing Brewery, Anheuser-Busch InBev and SABMiller Plc. among other brands.

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