Enhanced User Experience: The Topmost Priority for Enterprise Application

Enterprise application is a software designed to meet the needs and objectives of an organization. It was developed by enterprises for back office transactions, such as accounting, inventory control, order management, and others. Its role has been extended from back-office activities to business process development. It is essential to expand internal processes and systems of organization by responding to the challenges occurred during business processes. The smooth flow of business information within or outside of organization is possible. Most of the organizations are implementing it to gain competitive advantages, such as increased customer interaction through access via mobile devices. 

Growing Demand for Consumer Friendly Enterprise Applications: 

According to research from UXC Keystone, businesses are understanding the need of developing business-to-business (B2B) applications. They have started investing on internal applications as well as digital platforms to connect with customers. If B2B applications are not designed from users’ point of view, then it can pose hindrances in growth of the business. But, the scenario is changing and businesses are realizing the importance of designing consumer-friendly applications. 

Neil McKinnon, CEO of UXC Keystone, says, “One of the biggest hurdles companies face in the implementation of an internal B2B application is employee buy-in. If a platform is clunky or hard to navigate, workers may use it reluctantly, or avoid using it altogether. Either way, the organization receives a diminished return on its investment in the application, as it is not being used to its estimated potential.”

Consumer applications are gaining prominence over the period of time and it is capable of variety of tasks. The trend of ‘Bring Your Own Device (BYOD)’ has considerable effect on employees, as they use their personal hardware for business purposes. So, they also expect enterprise-grade applications to consider consumer-grade usability. This enforced companies to design and implement their internal business applications to enhance user experience. “Consumer-grade applications for the enterprise provide the best of both worlds. The new generation of powerful, easy-to-use B2B apps that are being brought online has the potential to make a real difference to the way organizations do business," added McKinnon.

3 Significant Areas of Improvement for Organizations:

These are three areas through which organizations can gain maximum benefits from investment in developing enterprise applications:

1.    Emphasis on better features

Organizations should focus on developing better features in their applications, rather than including more number of features. The focus on feature-comparison with competitors should be shifted to ensure applications work as desired and prioritizing the necessary features.

2.    Enhancing user experience

Competition and acquisition threats are hindrances for organizations to focus on enhancing user experience. CRM users are still expecting better experience when it comes to mobile applications. Organizing are emphasizing on adding too much features. So, providing more attention to improve user experience with given features would help them in growing business. 

3.    Implementation of meaningful data and analytics

Organization should develop applications with tools and analytics that collect meaningful data than large amount of data. For that purpose, gaining meaningful insights from huge amounts of data is important. Companies are implementing big data analytics to solve problems and make predictions out of massive data generated.  
 
This is helpful for companies to compete in the fast-paced world and fast-changing economy. Companies should focus on better features, improved user experience, and more meaningful data for tasting success. Analysts studying the market have illustrated an extensive information on current market trend and forecasts in research reports. Allied Market Research had published a report titled, “World Enterprise Application Market - Opportunities and Forecasts, 2013 - 2020.” As per the report, the world enterprise application market is expected to grow at a CAGR of 7.4% from 2014 to 2020 and would reach $213 billion by 2020. The report provides a comprehensive analysis of value chain analysis, detailed segmentation, drivers & opportunities, and SWOT analysis of key market players. 

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