Yacht Charters: Are They Going to Help Your Business Draw the Attention of Globetrotters?

Key Takeaways:

• Introduction
• Popular types of yacht charters promoting sailing activities
• Ahoy Club app for booking yachts
• Favorable acquisitions by top players in the domain

Nowadays, yacht charters are becoming rapidly popular in most of the seaside resorts across the globe. The term “yacht charter” refers to leasing of a vessel for a specified period. Individuals can also rent the ship itself or additionally order the services of a professional team. In simple words, a yacht charter is a contract for the temporary provision of sailing or motor yachts. The ship owner, also called the charterer, rents out his ship for a charter fee. This charter contract is concluded to regulate rights and obligations on both sides. It is a myth among many people that only the rich can avail themselves of such luxury vacations, however, yacht charter is actually suitable for everyone. There are different types of yachts whose prices vary depending on the area and the size of the yacht.

Various yacht charters offering wide choices for businesses to attract clients

There are a variety of charter yacht types that allow individuals to choose their style of boat within their budget. Motor yachts are the most demanding and popular style of boat for charter. They account for up to 80% of all yacht charters. This type of charter yacht is available abundantly and is larger than a sail yacht. A motor yacht is ideal for celebrating a gathering such as a birthday party or corporate event. Many are available with advanced sound systems offering a suitable environment for organizing parties. Furthermore, these boats can often reach high speeds, providing an exciting experience for individuals. These yachts are also equipped with a wide variety of water toys such as jet-skis, paddle boards, and inflatables, offering an entertainment factor for kids and adults alike.

On the other hand, a catamaran yacht is a type of sail yacht that has two hulls instead of one. These yachts have more space than a motor or monohull sailboat of the same size. The extra space means the charters mostly have large sundecks for sunbathing. Some even come with other facilities such as trampolines and other fun equipment. Catamarans offer higher stability and greater facilities for entering shallower waters, suitable for individuals who want to plan a family vacation to get close to islands and coves.

Ahoy Club app for on-demand luxury boats and yacht charters

With the scaling use of the internet, people are willing to use several mobile applications to eliminate long waiting and paperwork. Just like popular food ordering and taxi-hailing industries, on-demand apps are also relevant for luxury yacht charter, which is extremely popular among wealthy millennials. The Ahoy Club app has emerged as a digital marketplace for seekers of luxury marine adventures. This digital platform allows individuals to find the best superyacht from around 3000 plus yachts in a quick and less costly way. In addition, through this app, luxury yacht providers can list their boats and receive absolute control over charter scheduling and pricing. This app allows individuals to book a yacht in less than three minutes and save a significant amount of money, making the chartering experience quicker, more informative, and more fun.

The moves of top companies boosting the industry’s growth

Many leading players in the yacht charter industry have made alliances to stay ahead in the competitive landscape. For instance, in January 2024, International Yacht Company (IYC), a global firm specializing in the sale and purchase of superyachts and luxury yacht charters announced the acquisition of Yachtlove, a Greek charter management specialist company. With this acquisition, IYC aimed to solidify its position in the luxury yacht industry by offering high-class yachts with enhanced capabilities.

In January 2023, Sanlorenzo S.p.A., an Italian shipbuilding specialized in the production of luxury yachts and superyachts acquired Equinoxe, an Italian yacht charter company and broker. Under this acquisition, Sanlorezo aimed to offer different models including SL, SD, and SM ranges of yacht, and the Steel and Explorer ranges of superyacht. Sanlorezo also planned to help offset the operating costs of new yachts by offering their clients an opportunity to charter their yachts via an in-house team of charter experts. Through this, the company also gave their clients an entry to the market for potential charterers.

To sum up, the surge in interest and engagement in water sport activities and yacht toys such as aquatic hoverboards and water jackets, among individuals is expected to bolster the growth of the industry in the coming era. Furthermore, the rapid increase in adventure travel and cruise expeditions is anticipated to increase the demand for yacht charters in the future.

To gain more insights into the yacht charter industry, feel free to talk to our esteemed industry experts today! They can also help you identify potential investment opportunities across various regions.

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