No Apparent Filtration Bar for New Entrants in Water Purifier Market

When majority of key industry players work around technical upgrades on their previous products, the fresh market entrants cleverly incorporate innovations to mark their presence. Enterprises now feel the rising pulse of IoT in almost all industries. Add the factor of connectivity with the solutions to prevalent misgivings on water purification equipment, and behold, the market has its novice line of products. Installing Wi-Fi and Bluetooth connectivity is a trend that has initiated the timeline of smart purifiers. Users are now able to verify the purity level of their water while monitoring discerned parameters over connected devices. Multiple new brands are here in the water purifier market to place their portfolio offerings.

Latest Corporate Ventures

The unveiling of home water purifier by Xiaomi earlier in March 2016, came as an unprecedented news for the consumers. It ventured out beyond its three core line ups of smartphones, smart TVs, and smart routers. Viomi, one of Xiaomi’s 29 incubated companies, houses the manufacturing rights to the smart Mi water purifier 2. Standing true to its ‘Mi’ standards, the purifying device is equipped suitably in order to connect over ‘mobile internet’ to Xiaomi’s home app. Smart purifiers are causing world water purifier market to experience augmented growth with an approach that fits perfectly into changing technological scenario.

Following the news, Blue Star announced its entry to the residential water purifier business, at the same time specifying its intentions to subsequently slip into commercial water purifier manufacturing as well. The company officials seemed pretty motivated during the announce with their expansion of business, considering that an established brand, in a mature market possessing great growth prospects, cannot go wrong.

Water Purifier Market: Segmented Overview

Average estimations project standalone water purifier market to exceed $4 billion on a global scale. More than two-thirds of the projected value are solely accounted to electrically powered units. As per a report on water purifier market by Allied Market Research, the industry projects a high CAGR during recent past and would continue with the same, if not better, through 2015 to 2022. This in itself is a strong cue for al prospective investors to follow-up industry inputs on existing segmented business verticals.

A detailed segmentation of the industry can be performed on the basis of type of purifiers, technology used, end users, distribution channels, and geographical markets. Reverse Osmosis (RO), Ultraviolet (UV) treatment, and gravity purification are widely used techniques in both commercial and residential water purification systems. RO purifiers have recently gained excessive popularity in most residential setup. Three major point of sales define distribution channel in the industry – direct, retail, and online. While direct sales strategy has greater reliability among commercial end users, online platforms are more becoming for residential consumers.

Social or Corporate Responsibility?

Most of the enterprises now enter the industry, eyeing to pocket their share of profits out estimated financial projections. Some, however, are in the business with a more humanitarian approach. Therefore, the market puts up products that are centered around certain population or region. The Life Straw from Switzerland-based Vestergaard, is one such example. Travelers, reaching out to the remotest locations in search of adrenaline rushes, are faced by bowel rush later. The company developed the idea of a compact portable water purifier, that could be easily wrapped up into a backpack. The initial approach towards building ‘filtration straw’ was aimed at providing drinkable water to the ones not privileged with the necessary.

Within the paradigm shift the industry undergoes at the moment, cost-optimization remains key to most manufacturers. Clearly, access to clean water is basic to human rights, as outlined by WHO policies. Priorities are set against all fancy additions to structural filtration technologies. Expanding reach for the deprived in domestic or commercial scenario tops the chart. The population with zero access to drinkable water, has zero chances of holding access to (or even the know-how of) Wi-Fi technology. In such cases, providing effective water purification solutions will serve the purpose.

Manufacturers are left with two strategic components to survival and success in the industry – cost-optimization and branding. Companies are on their own for their expansion into global demand avenues. A strong reputation has what has worked for major vendors in the past. Innovative industrial water treatment equipment could bring specialized solutions to benefit commercial end users. Home water purifiers shall be dominated by non-electric, portable, and smart line-ups. Business stakeholders have to identify their scope of profitable performance and invest accordingly.

Related Post