Could Citrus Fiber Bring a Revolutionary Aspect to Food and Wellness Industries?

Highlights:

• Introduction
• Reasons why citrus fiber is widely used in food and beverage industries
• Regional aspects of the domain
• Promising product launches by leading players

In this fast-paced world, people, especially working individuals, are running out of time to make and eat nutritious food daily. To provide a beneficial solution for these individuals, many food and wellness companies are continuously finding new ways to improve the quality and health of packaged food products, providing healthy yet ready-to-eat food alternatives. Citrus fiber is one of such innovative ingredients that possess a potential role in improving the texture, quality, and health of a wide range of food and beverages. As it is a natural fiber, scientists found that it possesses numerous health benefits including cancer prevention, improved gut health, and heart health.

How citrus fiber is immensely beneficial for various food and beverages industries?

Nowadays, many food and beverages industries have started including citrus fiber because of its numerous beneficial aspects. One of the most impressive benefits of this natural fiber is its nutritional profile. It mainly contains soluble fibers that play an important role in promoting digestive health, maintaining good cholesterol levels, balancing blood sugar levels and increasing the feeling of fullness. Such beneficial properties make this fiber an excellent choice among individuals to manage their weight and overall health. Moreover, this natural fiber is abundant in vitamins, minerals, and antioxidants. The antioxidant components are essential for neutralizing harmful free radicals in the body and protecting human cells from oxidative stress. Many leading bakeries, juices, dairy products, and processed meat product-manufacturing companies are broadly adopting citrus fibers to grab the attention of health-conscious individuals.

Furthermore, citrus fiber possesses unique ability to absorb and retain moisture, making it an ideal ingredient for promoting the texture and juiciness of various food products. This makes it a widely adopted component for baked goods, sauces, meat products, and dressings for several food ingredients.
Additionally, as several industries are emphasizing sustainability, the production of citrus fiber can contribute to reducing food waste and utilizing resources more efficiently. Further, its water-absorption properties also make it an eco-friendly alternative for thickening and stabilizing agents in the cosmetics and pharmaceutical industries.

Which region has shown its prominence in producing citrus fiber products?

The citrus fiber industry is examined across various regions and countries. Among several regions, the North America region is predicted to hold the highest market share due to the change in the dietary patterns of individuals across the region. Furthermore, the rise in the demand for fortified foods & beverages in several countries across the region including Canada, Mexico, and the US has increased the demand for citrus fiber in this region. While based on country-wise analysis, the Rest of Asia-Pacific is expected to rise at the fastest CAGR of 8.6% during 2023-2032. However, South Korea is predicted to hold the second rank in terms of growth, rising at a CAGR of 8.2% over the estimated timeframe.

A look into the promising product launches by top players in the domain

Several leading players in the domain have come up with innovative product launches to foster the industry’s competitiveness. For instance, in January 2023, Fiberstar, Inc., a global leader in producing innovative citrus fibers announced the launch of its new organic citrus fibers, namely, Citri-Fi 400 series. This new product is designed to cater to the increase in the demand for natural, sustainable, and organic food ingredients. This new Citri-Fi 400 organic series is a byproduct of the citrus juicing process. It is composed of both soluble and insoluble fiber that provides water holding and emulsification properties with a pleasant mouthfeel. This product is also useful for improving the texture, stability, and nutrition of a variety of food and beverages including dairy, processed meats, bakery, sauces and frozen foods.

Similarly, in October 2023, CP Kelco, a global leader of nature-based ingredient solutions announced that its newly launched product - KELCOSENSTM Citrus Fiber achieved an upcycled certification from the Upcycled Food Association. This product is produced by the upcycling of spent citrus peels, an abundant byproduct of the juice industry. It shows an exemplary approach of circular economy by repurposing leftover materials from the citrus fiber production process.

To sum up, the increase in the need for naturally derived dietary fibers among individuals globally to prevent various diseases is expected to boost the growth of the domain in the coming years. Furthermore, the increase in demand for citrus fiber among processed and packaged food manufacturers due to several functional advantages is anticipated to create huge opportunities for the domain in the future.

To identify emerging opportunities in the citrus fiber industry, feel free to talk to our industry experts today! They can also help your business develop and implement strategies to improve its performance.

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