European Beer Market Quenches the Thirst of Drinkers Worldwide

Europe is definitely a fascinating destination Besides multiple cultures, influences and languages, one of the greatest aspects of this old continent is; people here enjoy drinking. European simply love beer! While each country in the region has their national beer some of the most exciting ones include Guinness (Dublin), Heineken (Amsterdam) and Tuborg (Copenhagen). Research analysts at Allied Market Research assessing the industry share and size, consumption volume, growth rate and opportunities indicate that the alcoholic drink dates back to the period when monks preferred brewing their own beer and were permitted to sell it to the public directly. Beer were then stored in cellars and under the courtyards. Shade of the chestnut trees kept the beer cool.

Brands Sell More Beer than Ever

The market shares of few beer companies rose to a record high. Truly, many good factors have finally converged in for the most popular brand, Heineken. Sale of this brand remain high in different regions including Eastern Europe. The brand has been focusing on the underlying trading environment across different countries. They have learnt the hard way when it comes to generating currency in the beer market.

The Entire World Seems Thirsty for Europe’s Beer     

When it comes to beer, Europe preserves a rich culture and repute. The region has won many customers worldwide. One of the renowned brands, Heineken shot to fame when it sold over 200 brands over 200 brands across 179 nations in Europe. The continent holds significance as an expert backed by a long-standing culture of beer production. Countries such as Czech Republic, United Kingdom, Belgium and Germany are known for producing world’s finest beer.

Japanese Beer Buys Growth in European Countries

Few large brewing companies are believed to have invested in beer brands as well as manufacturing units in Europe. In a recent incident Japan’s famous brewery Asahi is said to have made a generous investment of EUR 2.55 billion in two beer brands Grolsch and Peroni. The deal also includes a manufacturing unit from AB InBev. The world’s favoured brewing brand AB InBev, has put both the brands for sale as an initiative to receive the consent of competitive authorities globally for its collaboration with SAB Miller, considered as world’s second – largest beer brand. The collaboration is likely to result in a new mega-organization that will account for about 30 percent of the world’s beer industry.

Rapid growth in the sector has persuaded research analysts at Allied Market Research to publish a report titled “World Beer Market - Opportunities and Forecasts, 2014 - 2020". The study outlines that the sector is ready to register a CAGR of 6 percent by 2020. This clearly indicates that Europe would definitely have a fair share in the profits.

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