How Are Online Language Learning Platforms Helping Leading Edutech Companies Expand their Business Globally?

Highlights:

• Introduction
• Advantages of online language learning apps
• Product launches in the industry

 

As the world becomes more interconnected, the boundaries created by different ethnicities, religions, and cultures are becoming blurred. The rise of social media platforms has further increased the pace of this socio-cultural and economic globalization. To tap into the opportunities offered by globalization, effective communication has become an important skill in today’s world. Understanding the importance of this skill, people across the globe are learning multiple languages to facilitate easy communication. Furthermore, many technology companies have launched software applications that provide online language learning solutions.

Furthering the goal of globalization through online language learning platforms

While language translators and interpreters have been around since ancient times, the interest of the common masses in learning new languages has increased in the past few decades. As a result, various reputable institutes and universities across the world have started dedicated departments of linguistics that offer comprehensive language courses to their students. While the number of students enrolling in these programs has consistently increased in recent times, the COVID-19 pandemic changed the way these courses were conducted. The lockdowns, social distancing norms, and fear of the spread of infection led to many universities partnering with technology companies to develop mobile applications and digital platforms for conducting online classes for their students.

Though the pandemic played an important role in expanding the online language learning platform industry, these mobile apps have become popular in the last 2-3 years due to some of their basic advantages. Almost all online language learning platforms offer students the option to attend the lecture live or watch its recorded version later. Thus, these platforms become a convenient option for students as they can complete the course at per own discretion. Furthermore, since these platforms allow the students to watch the lectures from the comfort of their homes, students can subscribe to courses rolled out by foreign universities also, without having to travel to that country for admission to the university. Thus, indirectly, these platforms allow students to learn new languages from the best professors across the globe.

Online courses are normally cheaper than offline courses as the expenditure related to travel, accommodation, and other associated charges is done away with. Another important benefit of online language learning platforms is that the professor can address the doubts of his/her pupils in a much better way. In offline classes, answering every student’s doubts becomes a cumbersome job; however, in the case of online platforms, students can post their questions in the chat box, which the professor can answer at his/her convenience.

Analyzing the role of Edutech companies in the growth of online language learning platforms

Not only young students but many employees and high-level management authorities in multinational companies are required to learn multiple languages to interact with their clients and partners in different countries in a better way. To address these demands, many Edutech companies have started launching dedicated online language learning platforms that offer courses in multiple languages. For instance, in February 2024, Unacademy, a leading educational technology company based in India, announced the launch of the Unacademy Language Learning App. The company released a statement saying that the app will go live in the US in the coming summer and will offer interactive educational sessions to its users to enhance their educational outcomes in a short period.

In April 2022, LingoAce, a Singapore-based Edutech company, launched a similar online language learning program called ‘English Live’. For this program, LingoAce has roped in qualified teachers and professors of English from various countries like the US, the UK, and Canada. The company has claimed that the curriculum of this course is designed in such a way that it will improve the critical thinking, creativity, and communication skills of the students. The launch of this online program is, thus, predicted to expand the operations of LingoAce substantially in the coming period.

To sum it up, with the growth of social media platforms and growing economic relations between various countries, the need to learn different languages for effective communication has increased. The COVID-19 pandemic and the rising penetration of the Internet have led to a surge in the number of online language learning platforms that offer comprehensive courses for different languages. To capitalize on these opportunities, various major technology companies have launched apps and programs that cater to the educational needs of different sections of society.

To get an in-depth analysis of the growth drivers and investment opportunities in the industry, feel free to contact us.

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