Connected car technologies impacting automotive industry with numerous advantages

When it is about buying a new car, we desire to have comfort, innovative features, convenience, and safety. Besides, the advancements in technology have provided a helping hand to connected cars. The technology enables the car to be connected with Internet to provide notifications regarding car mileage, fuel feeding, and other data including shorter routes and driving suggestions. Following are some of the advantages for the connected car technology:

• Less time required to reach your destination
• Systematic health checkups of the vehicle
• Reduces fleet’s carbon footprint and mileage costs

The technology has impacted broadly, benefitting both the business and the customers. On the other hand, its safety and security alerts have made it more trending and approving amongst the people and automobile industries. According to a report published by Allied market research, the connected car market is expected to register a CAGR of 17.1% from 2018 to 2025. Moreover, several leading companies have initiated towards connected technology in their automobiles. Mercedes recently launched a Mercedes Benz user experience (MBUX) car application to bring an ease for their customers. On the other hand, Audi has launched a MY Audi connected app to be accessed by the car anytime and anywhere. Following are the in-detailed activities:

Mercedes introduces Mercedes Benz user experience (MBUX):

To boost customer experience with digitization and stay ahead in the race, one of the top automobile companies has introduced a new application in India. Mercedes Benz India, a subsidiary of German-based leading automobile company, has introduced an e-commerce platform and connected car application called as MBUX.

The managing director of Mercedes-Benz India stated that the company has taken steps to stay ahead in the race by creating luxurious ownership experiences for their customers. The company has focused on easing up the customers by providing various channels, products, and services. The initiatives are taken by the company to provide its customers a continuous connection with the brand offering an enjoyable experience and convenience.

The company has introduced a connected car app to enhance the buyer’s experience. The app allows drivers to be connected with the vehicles anywhere anytime. According to the managing director, the company will be offering the app in three segments including:

• Mercedes me Adapter, based on board diagnosis (OBD) to enable all other models to be connected with the connected car app.
• Mercedes me connect services via app, which is a cloud connectivity solution based on ex-factory e-sim available for selected models.
• A smart virtual assistant “Hey Mercedes”.

Other than this, the app will offer parked vehicle locator, remote retrieval of vehicle status, speed alert, remote lock-unlock, tele diagnostic, and many more.

My Audi connects app launched in India:

On the other hand, another foremost company had launched an application for accessing cars with plentiful features.

Earlier, this year, Audi, another Germany-based leading automobile company has introduced a new connected app as My Audi that helps to access a car anytime and anywhere. The application is divided into five segments–safety and security, driver’s behavior, geo location, lifestyle, and utility. The categories offer the following features:

• Safety & security: Medical help and SOS emergency alerts to contacts, curfew alerts, road side assistance, and disturbance alert–to notify if someone else is trying to access your car without permission.
• Driver’s behavior: Head braking, hard acceleration, sharp turns, trip examination, and idling alert.
• Lifestyle: Music and media apps with another feature as concierge desk which provides access for dine and wine options with other leisure activities.
• Geo location: A car finder, tow alert feature, and live location service.
• Utility: Vehicle’s health, virtual document storage, vehicle history, and service bookings.

The automotive industry has significantly drifted towards connected car technology. On the other hand, it has provided an ease to its owners, in maintaining, driving, and safety purposes. Besides, the technology is expected to decrease the rate of road accidents and improve driving, providing a better experience to the customers. Moreover, the technology is enhancing the lifestyles of its buyers with various features in automobiles.

Reference:

auto.economictimes.indiatimes.com

auto.ndtv.com

 

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