Numerous Health Benefits of Fish Oil to Boost Market Growth

The fish oil market has witnessed fundamental shifts in terms of changing consumer perception and recent innovations in fish oil. The market developments are driven by various factors: the product gaining prominence as wellness fortified/functional foods, the pills containing omega fatty acids getting fast adoption as vitamins and dietary supplements and performance-enhancing abilities of the pills in athletes along with its disease curing potential. These transformations have captured immense consumer interest in market after the market witnessed a slowdown due to some preliminary negative reviews of the products in various media coverage.

Drivers & Opportunities

The demand for fish oil has served as a viable entry point for many consumers into the domain of dietary supplementation. Many positive science results corroborated by various clinical trials and documented in research journals supplement the health benefits of the oil in athletes, babies and general population. Fish oil is made from the typical fatty and oily tissues of different species of fish, mainly anchovy, swordfish, mackerel, oysters and sardines. Moreover, this mainly acts as feed ingredient in different animal and human nutritional applications that include aquaculture feed, animal nutrition & pet feed. Since the oil forms the key ingredient in aqua feed and growth of the aquaculture industry across regions has created ample growth opportunities in the market. Growing incidence of chronic diseases among general population across regions has resulted in increased use for omega 3 fish oil intake in various health supplements and functional food.

Benefits of Fish Oil

Most of the health benefits of the fish oil can be attributed to the presence of omega- 3 essential fatty acids mainly consisting docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA). These essential fatty acids though very useful for regulating various metabolic processes can’t be made within our body. They have several performance-enhancing effects, such as increasing muscle growth, improving physical stamina, reducing exercise-induced damage in muscles and boosting immune system in case intensive training, and strengthening bones in general including children. These immense benefits act as key strategy by key manufacturers of the product supplement to attract new and existing consumers of various dietary supplement.

However, various government regulations on limiting the fishing quota may cause a demand supply gap, which may hinder the growth of the industry across regions.

Market Prospects

As per a recent report by Allied Market Research, titled, “World Fish Oil Market - Opportunities and Forecasts, 2014 – 2020", the fish oil market would reach $2.63 billion by 2020, registering a CAGR of 6.1% during 2015 - 2020. Asia Pacific is expected to remain the major market in terms of region, led by a fast growing aquaculture industry. Over half of the fish oil is produced globally comes from Latin American countries–Peru and Chile; however, a major percentage of it is consumed in the region such as Asia Pacific and Europe. Regions such as North America and Europe witness larger consumption of fish oil in the form of functional food and supplements.

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