SAB Miller stunned the entire beer market in May, when it invested on an independent beer producer to enter into the UK market on order to promote craft beer. To everyone’s surprise it’s not only this world’s biggest beer producer who is planning such an expansion. With Molson Coors revealing its intent to develop petty beer brands it clear that the company aims to popularize its line of craft as well as flavoured beers in its home ground Canada to curb the challenges faced by its core brands. It won’t be wrong to cite that many brewers in regions such as North America, Asia-Pacific, Europe and LAMEA are making some serious attempts to drive consumers who have been loyal to some other alcoholic beverages.
Furthermore, Portland is getting ready to host ‘Fruit Beer Festival ‘for the fifth time and with more room for the popular selection including the fresh as well as exotic herb and fruit beers in an array of styles. The event is ready to exhibit breweries, cideries and local delicacies from the country’s own vendors. Right now Budapest too is undergoing a revolution in the craft sector, not just in its popular bars but also in its microbreweries that are opening up throughout the city and luring the new generation of, what locals call “Gypsy Brewers.” Recently Allied Market Research published a report titled “Global Beer Market (Types, Production, Category, Packaging and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Opportunities, Segmentation and Forecast, 2014 – 2020.”The report outlines the key findings, market share and size analysis and value chain evaluation to help companies chalk out their market entry strategies likewise.
To consumers surprise beer companies are also seen promoting beer that complements every mood, event as well as season. To make beer drinking an experience breweries suggest the consumption of heavier beer during winters and lighter beer in summers. To sum it all up, with such innovative marketing strategies ruling the beer industry its future looks quite promising.
Research Analyst at Allied Market Research
Ranjan has over 4 years of experience in market research and consulting across multiple domains which include technology, FMCG and durable consumer goods, heavy machinery, and automotive. He has hands on expertise in predictive and exploratory research projects for studying regional and global demand potential, market estimation & forecast, perceptions; analyzing macro and micro markets in terms of key gaps and opportunities. Ranjan is part of multiple consulting as well as syndicated report assignments and is actively involved in all the stages of project completion from planning, execution to delivery as per clients satisfaction.
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