Exploring the Changing Dynamics and Latest Trends in the Cheerleading Equipment Industry

Highlights:

• Introduction
• Top brands in the cheerleading equipment industry
• Latest developments in the industry

College and university sports competitions are generally accompanied by cheerleading performances. Cheerleading is a set of activities in which the participant, in order to encourage the playing team, cheers for it. Thus, cheerleading includes dancing, singing, cheering, chanting slogans, jumping, and tumbling. In certain cases, cheerleading routines may also include extreme physical activity like stunting. Though the main aim of cheerleading is to encourage the playing team, many-a-times, cheerleading routines are performed for entertaining the crowd when the game is on a break. The central role of cheerleading in today’s college and university sports events, hence, requires different kinds of cheerleading equipment.

Cheerleading equipment brands that your business is likely to compete with

Modern cheerleading routines involve extreme physical activities and performances. Hence, full-proof equipment ranging from apparel, shoes, mats, pom poms, bags, etc., is necessary. Due to the rising popularity of cheerleading, many companies have come up in the industry in the past few decades. These companies, due to their product quality and marketing strategies, have established themselves as the leaders of the industry. Some of these companies are discussed below:

Nfinity

Founded in 2003, Nfinity Athletic Corporation has become a leading brand for cheerleading equipment in no time. Though Nfinity manufactures all types of cheerleading gear, this Atlanta-based company is particularly known for its cheerleading shoes. In order to maintain its hegemony in this segment, Nfinity designs cheerleading gear for women only. In the past few years, Nfinity has shifted its focus to high performance athletic gear; the company has claimed that this high-performance gear seeks to reduce the chances of injury drastically.

Augusta

Established in 1977, Augusta is one of the oldest brands for athletic wear, fan wear, and cheerleading equipment. With more than 800+ styles for different sports and physical activities like yoga, Augusta has firmly established itself as a leader of the industry. An important factor which has played a huge role in this company’s success is that Augusta has focused on all types of cheerleading gear equally. As a result, Augusta has managed to maintain its dominance in most segments of the cheerleading equipment industry. Moreover, the company also manufactures cheerleading uniforms for professional cheerleaders in sports events.

Rebel Athletic Cheer

Rebel Athletic Cheer is a rather new company in the cheerleading gear domain. However, despite the presence of big-timers in the industry, this new entrant has managed to create its own followership. Rebel Athletic Cheer has a presence in almost all segments of the industry including apparel and accessories, shoes, bags, etc. In the past few years, the brand has become popular especially for its cheerleading uniforms which are designed for high performance activities. The uniform customization option offered by this brand has helped the company achieve success in the uniform segment.

Nike

One of the biggest brands in the sports industry, Nike has diversified its business in the cheerleading gear domain also. The brand, by using its expertise in sports equipment manufacturing, has positioned itself as the industry leader. Nike has, in recent times, released high performance cheerleading equipment including sneakers, sports bras, spandex, uniforms, bags, etc. In fact, as per many experts in this sector, Nike’s sneakers and sports apparel is one of the best in the industry.

How are businesses aligning with the evolving trends in the industry?

The second decade of this new millennium saw a tremendous surge in popularity of cheerleading as a sport at school, college, and professional level. As a result, the cheerleading equipment industry has ballooned significantly. The apparel and accessories segment of this industry is set to rise massively in the 2023-2032 period. The launch of several cheerleading accessories has played a major role in the growth of this segment. For instance, Hammer Grip, in May 2023, announced the launch of Rosin Spray for cheerleading activities. The company released a statement saying the spray provides an iron-clad, tacky, and long-lasting grip for different cheerleading activities. The spray has garnered widespread attention due to its non-sticky, non-toxic, and skin-friendly formula which makes it one of the most premium products in the domain.

Along with such product launches, mergers, partnerships, and acquisitions have also influenced this sector. The partnership between The National Association of Intercollegiate Athletics (NAIA) and Rebel Athletic is a case in point. Under this partnership, Rebel Athletic will provide uniforms, costumes, shoes, and accessories to the squads which are part of NAIA.

To summarize, the rising popularity of cheerleading as a sport, at both college and professional level, has led to a massive increase in demand for cheerleading equipment. Top brands like Nfinity, Augusta, Rebel Athletic Cheer, and Nike have been quite successful in this domain. At the same time, other companies, through product launches, collaborations, and acquisitions are competing strongly with these multinational companies.

For tips and suggestions on how to capitalize on the opportunities presented by the cheerleading equipment industry, talk to our experts today! 

Related Post