Asia-Pacific becoming pillars for the growth of Global Baby Diapers Market

5 Nov
2014

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Allied Market Research published a report titled "Global Baby Diapers Market (Product Types and geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 – 2020." The study in the report anticipates the overall market to attain a value of $59.4 billion by 2020. The unique features of disposable diapers such as range of ergonomic sizes and shapes and ultra-absorbency made it the largest segment of the baby diapers market with a share of 66%. Re-usability and environment friendly characteristics of the cloth diapers would fuel up the market growth for the baby diapers.

Key market players are focussing on effective marketing strategies, which is increasing the business of numerous suppliers. Asia-Pacific is witnessing positive growth rate due to enhanced supply infrastructure, rising awareness and increasing purchasing power of the population.

Countries such as Canada and USA concentrate more on non-renewable source of energy to make disposable diapers. The production of such disposable diapers require ~20 pounds of chlorine, ~50 pounds of petroleum and ~300 pounds of wood. This has resulted into stricter governmental regulation for the global diapers market. Hence, manufacturers are looking for other green alternatives to manufacture market.

The report forecast the super absorbent disposable diapers to have the fastest growth in the overall market during the estimated period. With a 10% CAGR, Bio-degradable market would register a higher growth during 2012-2020.

India and China are the two most populated countries in the world. As compared to the ~13 crude births per 1,000 population in the U.S., India has a birth rate of ~21 crude births per 1,000 population, which makes it an attractive investment pocket for the foreign players. Additionally, factors such as growing awareness, enhanced infrastructure, favourable regulatory policies, increasing purchasing power are fuelling the growth of the market in the Asia=Pacific region.

Key players in the report are:

Procter & Gamble
Kimberly-Clark
SCA Hygiene
Hengan
Unicharm
KAO Corporation
SCA Hygiene Products
American Baby Company
Diapees and Wipees
Bumkins.

Ranjan Singh

Research Analyst at Allied Market Research

Ranjan has over 4 years of experience in market research and consulting across multiple domains which include technology, FMCG and durable consumer goods, heavy machinery, and automotive. He has hands on expertise in predictive and exploratory research projects for studying regional and global demand potential, market estimation & forecast, perceptions; analyzing macro and micro markets in terms of key gaps and opportunities. Ranjan is part of multiple consulting as well as syndicated report assignments and is actively involved in all the stages of project completion from planning, execution to delivery as per clients’ satisfaction.

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