Asia-Pacific becoming pillars for the growth of Global Baby Diapers Market

Allied Market Research published a report titled "Global Baby Diapers Market (Product Types and geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 – 2020." The study in the report anticipates the overall market to attain a value of $59.4 billion by 2020. The unique features of disposable diapers such as range of ergonomic sizes and shapes and ultra-absorbency made it the largest segment of the baby diapers market with a share of 66%.  Re-usability and environment friendly characteristics of the cloth diapers would fuel up the market growth for the baby diapers.

 

Key market players are focussing on effective marketing strategies, which is increasing the business of numerous suppliers. Asia-Pacific is witnessing positive growth rate due to enhanced supply infrastructure, rising awareness and increasing purchasing power of the population.

 

Countries such as Canada and USA concentrate more on non-renewable source of energy to make disposable diapers. The production of such disposable diapers require ~20 pounds of chlorine, ~50 pounds of petroleum and ~300 pounds of wood. This has resulted into stricter governmental regulation for the global diapers market. Hence, manufacturers are looking for other green alternatives to manufacture market.

 

The report forecast the super absorbent disposable diapers to have the fastest growth in the overall market during the estimated period. With a 10% CAGR, Bio-degradable market would register a higher growth during 2012-2020.

 

India and China are the two most populated countries in the world. As compared to the ~13 crude births per 1,000 population in the U.S., India has a birth rate of ~21 crude births per 1,000 population, which makes it an attractive investment pocket for the foreign players. Additionally, factors such as growing awareness, enhanced infrastructure, favourable regulatory policies, increasing purchasing power are fuelling the growth of the market in the Asia=Pacific region.

 

Key players in the report are:

 

• Procter & Gamble
• Kimberly-Clark
• SCA Hygiene
• Hengan
• Unicharm
• KAO Corporation
• SCA Hygiene Products
• American Baby Company
• Diapees and Wipees
• Bumkins.

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