How Investing in the Beta Glucan Industry is a Profitable Move for Your Functional Food Business?

Highlights

• Introduction
• Trends in the beta-glucan industry
• Recent product launches in the sector

Beta-glucan activates the immune system and optimizes the body's defenses against infections. In addition to its immunological advantages, this compound has shown effectiveness in controlling cholesterol levels, which contributes to cardiovascular health. Beta-glucan is present in various cereal grains such as barley, oats, sorghum, and rye, along with mushrooms, seaweed, and specific strains of yeast. 

Beta-glucan derived from cereals is a soluble fiber renowned for its health advantages. It supports the immune system and regulates cholesterol levels. Owing to these factors, the cereal segment is estimated to witness absolute revenue growth of $193 million from 2023 to 2032.                            

Which beta-glucan industry trends have transformed the outlook of the sector?

The global beta-glucan industry has gained popularity due to surge in cardiovascular health concerns and increase in health awareness. The rise in geriatric population, growth in prevalence of chronic diseases, and advanced production & extraction technologies have changed the landscape of the industry.

Rise in awareness of the medicinal properties of beta-glucan

As individuals prioritize their health, there is an increase in demand for natural ingredients such as Beta Glucan, known for its immune-boosting and cholesterol-lowering attributes. This heightened consciousness fuels the demand for Beta Glucan products across diverse sectors, including pharmaceuticals, food & beverages, cosmetics, and dietary supplements. The search for immune health-boosting solutions boosts the incorporation of beta-glucan into dietary supplements and functional foods, thus contributing to the increase in demand for beta-glucan.

Moreover, the rise in functional food trends reflects a broader shift in consumer preferences toward a proactive approach to health and well-being. The focus on preventive healthcare and the desire for convenient yet nutritious food options further drive the integration of beta-glucan into a variety of functional food products, leading to the expansion of the beta-glucan industry.

Advanced extraction and production techniques boost product efficiency

Manufacturers allocate more resources to R&D, aiming to refine extraction techniques, boost product effectiveness, and broaden application areas. These technological advancements enhance Beta Glucan availability and facilitate cost reduction by expanding access to Beta Glucan products for more consumers. 

The extraction method significantly influences the physicochemical characteristics of beta-glucans, which subsequently impacts their biological functionalities and potential uses across diverse industries. Incorporating advanced production and extraction techniques for beta-glucans, such as refining extraction conditions, employing enzymes & additives, and maximizing the utilization of beta-glucans in industrial processes, contributes to industry growth. These methods enhance efficiency, cost-effectiveness, and product quality, while also addressing the surge in consumer demand for natural, functional foods, and nutraceuticals.

Why Saudi Arabia is at the forefront of the beta-glucan industry?

Saudi Arabia has experienced a significant increase in demand for healthy food and beverages enriched with beta-glucan, probiotics, and DHA, due to their potential for reducing respiratory infections and allergy symptoms. Moreover, the rise in awareness of functional foods has accelerated the expansion of the sector across the region. Hence, the Saudi Arabia Beta Glucan industry is estimated to witness the fastest CAGR of 10.3% from 2023 to 2032.

Frontrunner’s tactics to strengthen the position in a dynamic industry

The global beta-glucan industry is competitive, and frontrunners have adopted novel strategies to sustain the industry. These strategies range from investments in R&D, collaborations, mergers, new product launches, partnerships, and acquisitions. For instance, in July 2021, Lantmännen, based in Stockholm, Sweden, introduced PromOat Gluten-Free Organic, derived from gluten-free, GMO-free, organic wholegrain oats cultivated in Sweden. This product is a clean-label emulsion stabilizer, suitable for use independently or with other emulsifiers & stabilizers. In addition, it caters to vegan and vegetarian preferences, offering a smooth, creamy texture without any grainy sensation.

Moreover, Beneo, a leading producer of functional fiber ingredients, launched its barley beta-glucans ingredient, Orafti β-Fit in July 2023. The ingredient is specifically designed to promote heart health. This innovative offering features wholegrain barley flour enriched with 20% beta-glucans, catering to consumers seeking beneficial effects on heart health and blood sugar levels.                                                              

To conclude, beta-glucan has gained popularity due to its immunological advantages, such as enhancing cardiovascular health and treating chronic diseases. Advanced extraction & production techniques and a rise in awareness of the beneficial properties of beta glucan among consumers have changed the outlook of the beta-glucan sector. However, awareness programs and collaborations with the pharma industry are expected to open new avenues for the industry in the upcoming era. 

For a detailed analysis of the investment opportunities and estimations of the global beta-glucan industry, reach out to our experts today!                         

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