1 Oct
2015
Baby food is soft, easily consumable food made for babies. Changing lifestyle has increased demand for packaged baby food over traditional homemade soft cooked food. This food is given to children aged between six months to two years. Increasing awareness for nutrition of babies, growing urbanization, rise in organized retail marketing along with increase in population of working women are factors responsible for increasing demand. The World Health Organization recommends starting food intake in small amounts. The intake gradually increases as the child gets older. As per WHO guidelines, 2 to 3 meals per day is recommended for infants 6 to 8 months of age, 3 to 4 meals per day with 1 or 2 additional snacks for infants aged between 9 to 23 months.
Happy Family is the first baby food brand which is offering transparent pouches. Its new product, Clearly Crafted, has transparent plastic packaging, recipes listed on packaging along with ingredients list, and logos of verification from USDA-Certified Organic and Non-GMO Project. Happy Family has been developing transparent packages from few years, as transparency is in demand from customers when it comes to food. The company believes that the recipes on the pouch provide clarity on the ingredients, which is a requirement of US regulatory bodies. The new product line, Clearly Crafted, includes 12 varieties of organic fruit and vegetable purees. It is available for babies of age 4 months and older through various online platforms.
"Parents are looking for openness and honesty from the companies they buy products from, especially for their baby," Happy Family CEO and Founder Shazi Visram said. "We developed Clearly Crafted with this in mind. But more than just the obvious word ‘transparency’ in the packaging is that Clearly Crafted is about transparency in general. That’s the exciting part about it: to provide total and exact clarity to the parent on what they’re getting. Our line has set the bar in the industry for everyone, ideally, to follow.”
Analysts studying the baby food market have presented significant market data about changing market dynamics in research reports. Recently, Allied Market Research has published a report titled, “World Baby Food Market - Opportunities and Forecasts 2014 - 2020.” The report provides a comprehensive analysis of competitive scenario, market forecast, drivers & opportunities, detailed segmentation, and value chain analysis. Furthermore, the study provides SWOT analysis of prominent manufacturers and estimations through 2014-2020 are made in the study.
Akhilesh Prabhugaonkar
Author's Bio- Akhilesh Prabhugaonkar holds a bachelor’s degree in Electronics Engineering from the reputed Vishwakarma Institute of Technology. He has a special interest in the fields of forensics, world history, international relations and foreign policy, sports, agriculture, astronomy, security, and oceanography. An ardent bibliophile and melophile, Akhilesh loves to write on topics of his interest and various other societal issues. This love for writing made him enter the professional world of content writing and pursue his career in this direction.
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