Future of Passenger Display Systems Lies In Centralized and Smart Technologies

Offering customers real-time and accurate information is the ultimate aim of customer satisfaction strategy. Thus, passenger display systems play a vital role to minimize passenger frustration and waiting time for knowing alternative routes to their destination. Passenger display systems are automated systems that are used for offering passengers information regarding the state and nature of public transport service through visual information.

According to Allied Market Research, the passenger display system market $17.41 billion by 2027, growing at a CAGR of 12.4% from 2020 to 2027. The rise in demand for real-time transit information for passengers and a surge in demand and a rise in investment for intelligent transportation drive the market. Moreover, integration of advanced technologies including Big Data, Internet of Things (IoT), and cloud have opened new opportunities for the market players.

Passenger display systems are commonly used to track details and offer the latest information regarding news broadcasts, scheduling of transportation systems, and emergency communication services. There were times when passengers had to wait in line to enquire regarding arrival & departure time of train and buses. Thanks to advancements in the digital signage industry, people can get all the information online without any latency.

What to expect from the futuristic passenger display systems?

Technology has influenced every sector and every corner of our lives, especially the way we travel. Most of us now have apps for ride-hailing services and online booking for international or domestic travel. In the future, we expect a more accurate, user-friendly, and omnichannel passenger display system. Moreover, there will be an emergence of centralized digital displays to manage traffic within terminals and guide passengers to their destination. The state-of-the-art technology from graphics and ultra-definition and bright displays would attract the attention of passengers and eventually, it would increase sales from the advertisements.

While designing a user-friendly passenger display, it should be easy to use for the operator as well. The display systems must serve consistent performance and it should not demand frequent maintenance. In addition, the displays should be immune to the frequent weather variations and be able to process heavy images and a large amount of data from the backend server.

For instance, Chandigarh, Indian government recently deployed intelligent transport systems for passengers that could offer live status and arrival & departure timings of buses on displays and customers’ phones. Currently, around 100 buses are integrated with intelligent transport systems and the government aims to modernize the local transport system and display real-time information on electronic boards at bus shelters.

With innovating technologies and features combines, it is easy to forecast that the transport industry will witness the digital transformation for passengers’ convenience. Moreover, the initial investments made for such display systems can be easily returned with carefully placed advertisements and demand for eye-catching content would increase. As advertisements can entertain passengers while they wait for their trains or buses, informative digital LED videos would be in demand. Moreover, the next-generation display systems would be interactive, and with one touch, content can be changed as per the requirement of the passenger. Thus, in the future, the switch from flip digital to LED passenger display systems would be the most awaiting upgrade.

Reference:

https://www.hindustantimes.com/chandigarh/chandigarh-set-to-launch-intelligent-transport-system-for-local-buses/story-QFmXRBENmrI2Iv7m6wuWTN.html

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