Growing Inclination toward Over-The-Top (OTT) Channels Pave the Way for an Array of Opportunities for the Market Players

24 May
2022

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According to Allied Market Research, the Indonesia Over-The-Top market is anticipated to disport a considerable CAGR from 2020 to 2027. Over the last decade, the subscription of OTT channels has turned out to be one of the most recurrent digital activities across the world. A number of surveys have been conducted in this regard and it’s revealed that almost two billion people would utilize a sub-Over-The-Top service a minimum of once per month in 2022. And, this figure has closely doubled up compared to the picture just four years back!

The total number of OTT subscribers in the world is almost parallel to the count of Facebook users, YouTube audiences, and even wide-reaching e-commerce shoppers all around the orb.

Covid-19 scenario-

Here, it’s worth stating that the outbreak of the pandemic led to a sturdy increase in demand for over-the-top services, thereby impacting the Indonesia Over-The-Top market positively. The rise in online communication services along with the increasing use of online entertainment platforms have given way to a surge in the number of online gaming solutions. For example, as per a survey steered by InMobi, one of the prominent mobile marketing platforms, around forty-six percent of viewers happen to watch online content at present.

Additionally, another consumer study led by Hammerkopf specified that due to the pandemic, primetime OTT depletion of 10 pm to 12 am has moved to 7 pm straight on. And, to fuss over the upsurge in OTT demands, most of the major OTT platforms in Indonesia are also making few of their shows free to watch. Last but not the least; the time spent on smartphones has also increased in the country during the pandemic, which in turn has been highly advantageous to the market growth.

For example, in keeping in line with the Media Partners Asia (MPA), the overall online video streaming minutes, per week, on mobile fattened by about sixty percent in total across countries such as the Philippines, Indonesia, Singapore, and Malaysia between January and April, in the year 2020.

Rosy Behera

Author's Bio- Rosy Behera holds a bachelor’s degree in Electrical and Electronics Engineering and now she is a content writer by profession. She loves to portray her thoughts and ideas with a nice command of words. Grabbing an audience with her creative write-ups is one of her biggest assets so far. Apart from writing, she is a certified “Odisi” dancer and has done Gardharva in Drawing, Painting, and Arts. She always explores new things through travel and is a big foodie.

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