Fruit Purees: Innovations in Food Preservation and Packaging Accelerating Industry Growth

Highlights:

• Introduction
• Latest trends in the sector
• Product launches and strategic alliances

Fruit puree refers to a smooth, homogenous, and creamy paste made from fruits through processes like pressing, crushing, grinding, and mixing. Generally, purees contain fresh fruit pulp, which makes them more viscous than juices. Also, raw fruits, with their seeds and skins removed, are preferred for puree-making, though in some cases, cooked fruits are also used. Since they are completely natural and free from preservatives, they offer a wide range of nutrients and antioxidants. In the post-COVID period, there has been a rise in awareness regarding the importance of healthy diets and balanced lifestyles in maintaining overall physical and mental well-being. As a result, the demand for immunity-building products has increased exponentially, positively impacting the fruit puree industry.

Innovations and new marketing ideas are boosting the revenue share of the sector

The overall expansion of the food and beverages in the last few years has played an important role in popularizing new consumables and processed items like fruit purees. Additionally, there has been a rise in the pace of globalization and growth in the tourism industry, which has encouraged people in developed and developing countries to visit new places, study food cultures, explore exotic cuisines, and try out unique recipes. This has led to an increase in preference for premium products like fruit pulps and purees.

At the same time, the use of fruit purees as a raw material for the production of food items like jams, juices, smoothies, muffins, cookies, and pastries has increased significantly in the past few years. Several food companies have started using completely natural preservatives to increase the shelf life of the product and transport it over long distances without any risk of damage or contamination. The introduction of such non-synthetic additives helps reduce the chances of bacterial action and maintains the purity of the product. Moreover, the adoption of advanced technologies such as freeze-drying, sophisticated aseptic processing, and high-pressure processing has further improved the marketability of fruit purees in the food and beverages sector.

Product launches and M&A deals creating new opportunities for growth

The fruit puree industry was valued at $4.8 billion in 2023 and is predicted to surge at a CAGR of $10.1 billion by 2035, rising at a CAGR of 6.5% during 2024-2035. The launch of innovative products by major companies and the strategic alliances established by leading businesses are anticipated to help the market flourish in the near future. For instance, in January 2021, Oregon Fruit Products LLC, a key player in the fruit puree sector, unveiled a new line of 16 Canned Fruit Purees designed specifically for domestic consumption and small-scale craft beverage manufacturers. Available in shelf-stable 49 oz. cans, these products have enabled the company to expand its footprint in the landscape across the globe.

On the other hand, in April 2025, the North America division of Döhler, a provider of technology-driven natural ingredients, announced the acquisition of Premier Juices, a food and beverage exporter. Over the years, Premier Juices has consolidated its position as a leading manufacturer of fruit-based items, including pulps, juices, purees, etc. The business deal is expected to strengthen the position of Döhler around the world in the coming period.

In essence, the fruit puree market is anticipated to experience immense growth in the next few years, owing to the changing consumption patterns of people and the rise in demand for natural, immunity-building food products. Moreover, technological advancements in packaging processes and the use of innovative preservation techniques are expected to boost the revenue share of the landscape.

Contact our experts for tips and recommendations on how to capitalize on the opportunities offered by the industry!

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