AI in Sports: How New Technologies and Innovations Are Set to Usher in a New Era of Sports Management and Viewing

Highlights:

• Introduction
• Role of AI in injury prevention in the sports sector
• Contribution of smart wearables in flourishing the AI in sports landscape
• How has AI improved fan engagement and viewing metrics?

One of the latest industries to be impacted by the emergence of AI is the sports sector; recently, the AI in sports industry has grown exponentially. Over the years, the participation rate of athletes and countries in global sporting events has increased significantly. As a result, almost all sports have become more competitive than they were in the past and the needs and demands of sportsmen have also changed dramatically. To help the landscape align with these changing needs, emerging technologies like Artificial Intelligence are set to play a big role in the coming period.

Use of AI for predictive modeling in player performance and injury prevention

Due to the growing competitiveness in different sports, sports-related injuries have become much more commonrampant. Furthermore, these sports now demand a high level of fitness and athleticism from the players which is why many players look to boost their performance through rigorous workout routines and diet plans. Artificial Intelligence can help in all these aspects; firstly, AI-based tools allow the coaches or physios to compile large volumes of data related to players’ injury history, their peak performances, regular dietary routines, and workout regimes. Based on this compiled data, sports managers can manage their players better as they can track their performance trajectories in a better way. The predictive analysis offered by AI tools helps physios to reduce the chance of injuries to the players by extrapolating the data from their past experiences.

Role of smart wearables and AI-powered tools in enhancing training efficiency

To help players train effectively, coaches and physios now use AI-based devices to effectively monitor and keep a tab on the improvement in terms of players’ performance. For this purpose, many technology companies have come forward to develop state-of-the-art AI-powered devices for real-time tracking of the players’ performance. Many consumer electronics companies have even developed smart wearables that track various parameters like heart rate, oxygen levels, calorie intake, etc.

In March 2024, STATSports, a leading software company, announced the launch of an AI-powered device that tracks around 70 metrics in real time and allows coaches to download the data seamlessly. Furthermore, the device also tracks and gives insights into player mechanics and aids physios in training their players by using different injury prevention methodologies. It also provides a comprehensive overview of the rehabilitation process for an athlete who has recently been injured so that he/she can recoup the strength and get back to playing the sport at the earliest.

The impact of Artificial Intelligence on fan engagement and sports viewership

The AI in sports industry underscores not just the changes introduced in the sports sector with the advent of AI, but also highlights the evolution in the way sports have traditionally been viewed. Artificial Intelligence tools and algorithms have completely transformed the way fans engage with their favorite sports teams and athletes and stay connected to them. Many technology companies like Samsung have upgraded their consumer electronic products to offer advanced AI-based viewing to their customers.

For instance, in April 2024, Samsung announced the expansion of its product portfolio by launching three new products viz., Neo QLED 8K and Neo QLED 8K. Powered by AI technology, these TVs are specifically designed to maximize the viewing experience offered to the customers, while at the same time providing sustainability and security. Technologies such as “AI Motion Enhancer Pro” used in these TVs offer amazing clarity and naturalness to the images and the motion detection algorithm employed improves the visual effect, especially during motion-intense content like sports.

Apart from this, many businesses are also integrating AI technologies with other innovations like augmented reality (AR) and virtual reality (VR) to provide personalized content and help fans interact with their favorite sports personalities in a better way.

To summarize, the AI in sports industry is expected to witness stunning growth in the near future owing to the rising adoption of AI for tracking the performance of players and setting their workout routines and dietary plans. At the same time, this technology is also expected to benefit the fans as they will be able to engage and interact with their favorite sports teams in a better way.

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