A Quick Overview of the Top 3 Non-Alcoholic Drinks and Beverage Brands That Your Business Is Likely to Compete With in 2024

Highlights:

• Introduction
• Top 3 brands in the non-alcoholic drinks industry
• The growth of the landscape in Asia-Pacific

 

Non-alcoholic drinks, also called mocktails, virgin drinks, or near beer, are beverages that have no or less than 0.5% alcohol content by volume. Thus, regular beverages like tea and coffee, energy drinks, probiotics, juices, etc., can all be considered non-alcoholic drinks. Since the past few years, especially after the COVID-19 pandemic, the demand for these beverages has increased as people have shifted toward healthy alternatives for boosting their immunity. Along with this, certain brands and companies have come up in the non-alcoholic drinks industry that offer a wide range of beverages to satisfy the taste buds of people who don’t consume alcoholic drinks.

Popular non-alcoholic drinks and beverage brands that have made their mark in the industry

The increasing popularity of non-alcoholic drinks has prompted beverage companies to innovate and introduce new flavors and products. Due to this, quite a few brands have become leaders in the non-alcoholic drinks industry and have established their own supremacy in the sector. Some of these companies are discussed below:

Ghia

A non-alcoholic apéritif brand, Ghia has become one of the most reputed companies in the mocktail landscape. Its flagship product, i.e., berry apéritif has become quite popular as it has no sugar or caffeine added to it. Hence, the drink has become a preferred choice for people looking to reduce their sugar consumption to tackle obesity and diabetes. Furthermore, it has healthy herbs added to it which gives the drink a unique tangy yet spicy flavor. Ghia drinks contain plant-based products only which makes them ideal for people following a strict vegan diet plan. The company recently launched its cranberry and blueberry drinks which has helped Ghia to expand its customer base.

Curious Elixirs

Awarded by the New York Times as ‘the Best Non-Alcoholic Drinks’ for three consecutive years, Curious Elixirs offers eight different mocktails that are infused with adaptogens for promoting homeostasis and well-being. Each of these drinks is gluten-free and prepared by food scientists keeping in mind the growing demand for immunity-boosting beverages. For instance, Curious No.1, one of the best-selling products, contains gentian and rhodiola which act as energy boosters; similarly, Curious No. 3, contains herbs and botanicals that have a de-stressing effect on the mind.

De Soi

One of the premier brands of non-alcoholic drinks, De Soi was founded by Katy Perry, the famous American pop star, and Morgan McLachlan in 2022. Within these 2-3 years, the brand has been able to create a loyal customer base, thanks to its unique range of flavors and healthy drinks. De Soi non-alcoholic beverages are available in both batch-friendly bottles as well as single-serve cans. The company recently launched three flavors viz., Golden Hour, Purple Lune, and Champignon Dreams which have helped the company become one of the leading players in the industry.

Studying the reasons behind the expansion of the landscape in Asia-Pacific

The non-alcoholic drinks landscape has made substantial advances across the globe, particularly in the Asia-Pacific region. The rich culinary traditions and food cultural heritage of Asia-Pacific countries like India, China, Japan, Indonesia, etc., have led to the development of different non-alcoholic beverage recipes. Most of the herbs and botanicals used in these beverages have cultural and traditional significance in these countries. Hence, these drinks have gained a lot of acceptance in the past few years.

The developing countries of Asia-Pacific have witnessed a rapid pace of urbanization and industrialization due to which the disposable incomes of people have surged significantly, thus increasing the demand for non-alcoholic beverages. Moreover, the rising penetration of the Internet and e-commerce websites has expanded the scope of the industry as people from the remotest parts of the world can order these beverages through online platforms or company websites. The growing focus on healthy lifestyles and holistic well-being has also played a part in improving the revenue share of the landscape in this province.

In conclusion, the growth of the non-alcoholic drinks industry is attributed to the increasing focus on healthy lifestyles and well-balanced diets. Over the years, certain companies, through their product launches and marketing strategies, have been able to establish a global customer base, thus helping them dominate the industry. The expansion of the e-commerce sector is also projected to give a major boost to the landscape in the coming period.

For tips and suggestions on how businesses can increase their revenue share in the industry, feel free to contact us.

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