New Breakthroughs in Functional Food to Add More Choices in Your Plate

The growing health and fitness concerns are leading the world to adopt new habits and diets. And, functional foods are therefore gaining huge popularity in this period. Basically, the term is used for foods that can have an encouraging effect on human health or foods that offer health benefits beyond basic nutrition.

Functional food has come out to be a good source of promoting health and believed to prevent disease. Moreover, functional food has turned out as one of the biggest food trends in eating nowadays. However, other than fortified, enriched, or enhanced foods, and dietary supplements, the trend of functional food is highly getting focused on everyday natural foods that are also known to fight disease and improve health.

All these aspects, on the other hand, are also leading to an increase in the demand for functional food. At the same time, market players are also initiating to meet customer satisfaction. The market players are following several strategies to attract customers and expand sales as well as the growth of the industry. Moreover, a number of activities have been observed in the market recently. 

Where key market players are introducing new strategies. New product launch is majorly getting popular as one of the most trending strategies. And since functional food is highly in demand, the manufacturers of a variety of functional foods are commencing to expand their portfolios. Likewise, recently a US-based functional food manufacturing brand, Chobani has announced the expansion of its range for functional food with the launch of zero sugar oat milk followed by probiotic yogurt and shakes.

Similarly, another functional ingredients providing brand, Beneo, has introduced it functional rice starch, Remypure S52 P. Furthermore, this precooked functional rice starch would aid manufacturers for clean label food preparations including bakery fillings, cold processed sauces, and dressings. Moreover, followed by the launch of Rempure S52, in 2018, the new rice starch aims to enhance the range of Rempure products.

Functional foods are greatly achieving popularity with their numerous advantages. At the same time, the further advancements and research and developments for healthier substitutes suggest that the industry is set to receive escalating attention in the approaching time. A report published by Allied Market Research estimates that the functional food market is expected to garner $ 267.92 billion by 2027. Growing demand for functional foods in developing regions and a surge in consumption of natural sports drinks are the two major factors that contribute to the growth of the market. In addition, the purchasing power among the people is also increasing along with the change in lifestyle and food habits which would further lead the industry to garner greater chances to increase sales. 

The investments for functional foods are also rising by small and mid-sized food manufacturing companies. Nevertheless, factors such as growing market activities, strategies adopted by the market players to enhance the market growth, and new and upcoming products are anticipated to widen the prospects for the market players in the coming time.

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