Partnerships and Rapid Launches of Novel Network Traffic Analytics Solutions to Offer New Opportunities

With automation and innovative technologies taking over almost all the industries, network traffic analysis systems help reducing security threats and understand the data flow. Various partnerships, collaborations, and new product launches have surged market growth and opened new opportunities for businesses.

Network traffic analytics is a product of security that helps to intercept, record, and analyze network traffic communication patterns, helping to detect and respond to potential security threats. Moreover, it provides an insight into what type of data flows through a network. Thus, the market has experienced significant growth over the past years.

According to Allied Market Research, the global network traffic analytics market is expected to register a CAGR of 17.4% from 2019 to 2026. This is because of increase in need for real-time data analysis, growth in adoption of advanced technologies, and rise in the amount of distributed denial-of-service attacks. 5G technology is anticipated to provide a lucrative opportunity for market players in the near future. In addition, the increase in partnerships has boosted market growth during 2018 and 2019.

Increase in partnerships in the network traffic analytics market

Recent partnerships in the field of network traffic analysis have opened new opportunities for market players. For instance, in 2019, Extreme Networks and Broadcom entered into a partnership. Extreme Networks is a networking company that designs, develops, and manufactures wired and wireless network infrastructure equipment. On the other hand, Broadcom’s products serve the data center, networking, software, broadband, wireless, and storage and industrial markets. Through this partnership, Extreme Networks would build its hardware products using Broadcom’s chips.

Moreover, Extreme Networks would offer its partners and customers security, resiliency, and performance advantage solutions. Extreme Networks is the first company to ally with Broadcom-enabled Wi-Fi 6 access points that enabled faster uploads, downloads, and increased coverage to cloud-managed enterprise deployments.

Furthermore, in February 2019, Ericson partnered with Telstra. This partnership was aimed at launching a new IoT accelerator that would help integrate Telstra’s cellular IoT capabilities and Ericson’s connectivity services. With the help of this partnership, Ericson would deliver new and easy ways to manage, access, and monitor IoT devices and networked assets. Moreover, the customers could manage IoT devices on a local, national, and global level with the use of Telstra's narrowband-IoT technology.  

Due to such partnerships, the companies have been able to provide improved and efficient services and in turn, boosted the market growth. Moreover, these acquisitions have enabled companies to provide better services and technology solutions to their customers.

Rapid acquisitions to boost market growth

Due to rapid acquisitions, the major market players have been able to provide better services to customers by integrating the technologies of the acquired companies with their own. For instance, in August 2019, Extreme Networks acquired Aerohive Networks. Due to this, Extreme Networks could add Aerohive’s cloud-based network management capabilities to its portfolio. Moreover, it aims to form a comprehensive network technology that would cater to the needs of its clients.

In February 2019, Cisco acquired Singularity Networks. Singularity Networks is an analytics company that offers network monitoring and analytics solutions. This acquisition helped Cisco to integrate the analytics platform capabilities of Singularity Networks into its Crosswork Network Automation portfolio. Moreover, it enabled the company to continue to provide innovative solutions to help customers transform their infrastructures into more intelligent, automation, and secure networks. This acquisition accelerated and strengthened the company’s commitment toward its customers.

Apart from the companies with added the novel technologies of the acquired companies to their portfolios, the launch of new products has also opened new opportunities for the market players.

New Product launches to offer innovative tools

Apart from partnerships and acquisitions, new product launches have opened new opportunities for businesses and surged the growth of the network traffic analysis market. For instance, in September 2019, Huawei launched iMaster NCE, which is an autonomous network management and control system. This system helped the enterprises to combine control, management, analysis, and artificial intelligence functions, making the transition to the autonomously-driven era a bit faster. Moreover, the system enabled resource cloudification, automation, and analytics-driven management. The integration of the network with IT systems accelerated service transformation.

On the other hand, in July 2019, NetScout launched Arbor Threat Analytics. This was the industry’s first threat detection and analytics platform. It delivered complete visibility into a multi-cloud environment and served as an early warning system. It can detect, validate, investigate, and respond to cyber threats. Being built on Adaptive Service Intelligence technology, the Arbor Threat Analytics system leverages packet-data for vendor-independent analysis.

These acquisitions, partnerships, and new product launches have opened new opportunities for market players. Moreover, with the launch of novel solutions, cyber threats may be detected earlier and resolved sooner, saving a company’s resources and money.

Reference:

https://www.ericsson.com/en/news/2018/10/ericsson-and-telstra-5g-partnership

http://www.prnewswire.com/news-releases/extreme-networks-and-broadcom-partner-to-bring-leading-solutions-to-enterprise-customers-300943373.html

https://investor.extremenetworks.com/news-releases/news-release-details/extreme-networks-completes-acquisition-aerohive-networks

https://www.netscout.com/sites/default/files/2019-06/EPDS_031_EN-1901-Arbor-Threat-Analytics.pdf

 

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