Boosting Collagen Peptides & Gelatin Marketing: Research, Social Media, and Sustainable Sourcing

Highlights:

• Introduction
• Research evidence validates the brand’s claim for authenticity
• Stimulating consumer demand through social media platforms
• Advancements in formulation and sustainable sourcing

Brands are transforming the marketing of collagen peptides and gelatin by strategically utilizing research, social media, and ethical sourcing. They build credibility and trust by grounding their claims in scientific studies. Social media platforms escalate their reach through engaging content and influencer endorsements. Moreover, ethical sourcing and sustainable formulations appeal to environmentally conscious consumers. The diversified marketing tactics enhance product appeal and amplify visibility across multiple channels. They also align with present consumer expectations for transparency and sustainability, eventually contributing to industry growth.

Research evidence validates the brand’s claim for authenticity

A 2016 study published in the Journal of the International Society of Sports Nutrition found that daily collagen peptide intake significantly reduced joint pain and improved joint function in athletes. Consuming the supplements for 12 weeks resulted in a 20% reduction of pain reported by participants. The study has been cited frequently in discussions about collagen's benefits for joint health. Similarly, a 2015 article in The Journal of Cosmetic Dermatology highlighted how collagen peptides improved skin elasticity and hydration. The American Journal of Clinical Nutrition also reflected the effects of gelatin supplementation on joint health in athletes. Furthermore, incorporating bovine-derived collagen peptides and gelatin into diets has been studied extensively, and several scientific studies support their health benefits. These studies have provided a foundation for marketing claims, raising consumer demand in the collagen peptides and gelatin industry.

Stimulating consumer demand through social media platforms

Furthermore, platforms like Instagram and YouTube feature testimonials, recipes, and reviews that highlight the benefits of collagen and gelatin, stimulating consumer interest. Engaging content such as before-and-after photos and DIY recipes makes the benefits more relatable and accessible, arousing consumer curiosity and encouraging more people to try collagen and gelatin products. For instance, Further Food teamed up with various wellness influencers in 2022 to create Instagram posts and YouTube videos that shared user testimonials and creative recipes featuring their collagen powders.

In 2021, Neocell partnered with several fitness experts to enhance the visibility and appeal of their collagen products. The videos and posts included practical tips on incorporating collagen into daily routines, combining it with workouts, and creating nutrient-rich smoothies and snacks. Some collaborations included live sessions where fitness experts answered viewer questions about collagen benefits and usage, offering personalized advice and fostering interactive engagement. According to a 2020 report by Sprout Social, hashtags related to collagen, such as #collagenpeptides and #collagenboost, collectively accumulated over 2 million posts on Instagram.

The wellness trend toward natural and holistic health solutions has aligned with the benefits of collagen peptides and gelatin. Consumers are increasingly looking for products that support their health without the need for synthetic additives or medications. It has led to a greater emphasis on natural supplements and functional food, areas where collagen peptides and gelatin excel. Statista in 2021 revealed that videos featuring collagen peptides and gelatin reviews or testimonials garnered over 500,000 views collectively. Popular wellness influencers and health channels frequently feature these supplements, contributing to their widespread visibility and consumer interest.

Advancements in formulation and sustainable sourcing

Companies are developing hydrolyzed collagen peptides with improved solubility and absorption. Improved formulations make it easier for consumers to incorporate the supplements into their daily routines. For example, Great Lakes offers a gelatin-based collagen powder that is hydrolyzed for better absorption. The formulation helps collagen peptides to be absorbed by the body readily and effectively.

Additionally, there are efforts to combine collagen peptides with other functional ingredients, such as vitamins and minerals, to create comprehensive wellness products. Marine collagens are gaining popularity in dietary supplements and beauty products due to their unique properties and benefits. Some supplements blend collagen peptides with hyaluronic acid and vitamin C to offer enhanced skin and joint benefits. NeoCell has introduced collagen-infused soft chews, known as Beauty Bursts, that combine gelatin with vitamins and other beneficial ingredients. These chews offer a convenient, tasty alternative to traditional powder or capsule forms. The product’s success is evidenced by its high ratings on e-commerce platforms and a 25% rise in sales over the past two years, according to Statista.

Companies are also adopting sustainable sourcing practices for their raw materials. This includes using by-products from the meat and fish industries in an environmentally friendly manner and ensuring that production processes are efficient and reduce waste and carbon footprint. Collaborations with environmental organizations and certification bodies are helping to establish more sustainable practices. In 2022, Great Lakes Gelatin worked with Global GreenTag to achieve certification for their eco-friendly production practices. The certification verifies their commitment to sustainable and ethical sourcing of gelatin raw materials, helping to reduce environmental impact and promote responsible manufacturing processes.

Endnote

The multichannel approach of enhancing marketing strategies boosts brand reputation, confirms sustained customer loyalty. Backing their product by proven research and observing consumer behavior through social media not only justifies quality assertion but also significantly provides them an edge in the competitive landscape. Furthermore, ethically sourcing collagen peptides and gelatin consumption opens a wide acceptance among eco-aware consumers and offers them newer possibilities of impactful experimentations in future. Implementing these tactics opens greater acceptance for companies, leading to lucrative returns on their investments.

Reach out to our in-house experts to trace emerging global trends and future investment opportunities in the collagen peptides and gelatin industry.

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