Rising Popularity of Aloe Vera Juice and Gel in Food & Personal Care Industries

Key takeaways:

• Introduction
• Health benefits of aloe vera juice and gel
• Innovative product launches by leading companies

Since the COVID-19 pandemic, people across the globe have started focusing on building strong immunity and having a balanced lifestyle. As a result, along with regular allopathic drugs, the demand for herbal medicine and formulations has also increased. The growing popularity of aloe vera juice is an example of this trend. While aloe vera has been used as a medicinal plant since ancient times, many pharmaceutical companies are developing products like aloe vera juice and gel which have increased the preference for this therapeutic herb. Along with this, the rising consumption of functional foods and beverages has made aloe vera juice and gel products even more popular among the youth.

Understanding the impact of an increasing shift toward herbal medicine and functional beverages on the industry

As said earlier, aloe vera has been one of the most commonly used medicinal herbs in ancient India, Egypt, China, etc., for its antioxidant properties. Aloe vera is rich in a group of chemical compounds called polyphenols which gives the herb its anti-inflammatory characteristics. Hence, aloe vera juice is regularly used to treat skin burns, rashes, and other similar problems such as atopic dermatitis. Several studies have shown that regular consumption of aloe vera products like gel or juice reduces the appearance of wrinkles in women and improves skin elasticity in men.

Furthermore, the antioxidants present in aloe vera gel help cleanse the free radicals in the body, thereby mitigating the overall chronic oxidative stress. In the long run, bringing down the oxidation stress in the body reduces the risk of lifestyle diseases like cardiovascular ailments and cancer. Moreover, this herb lowers the chances of heart disease by cutting down the levels of low-density lipoprotein cholesterol including triglycerides. At the same time, aloe vera consumption improves levels of HDL cholesterol, which is good for the heart.

Apart from this, medical studies have shown that aloe vera gel and juice can improve digestion and treat many stomach-related and intestinal diseases. For instance, aloe vera juice is an excellent remedy for irritable bowel syndrome (IBS) and its symptoms such as belly pain and diarrhea. At the same time, aloe vera is also known to treat gastrointestinal problems including constipation and stomach ulcers. In recent times, the utility of this herb to treat gastroesophageal reflux disease (GERD) has also increased. Finally, though medical research has not been fully conclusive yet, preliminary trials have shown that aloe vera gel and juice can reduce fasting blood sugar levels in patients suffering from type 2 diabetes.

Kelly Loves and Juicy Chemistry maximizing the opportunities offered by the industry

In the past few years, the aloe vera juice industry has expanded massively across the globe. The Europe region has witnessed immense growth and is predicted to grow at a stunning CAGR in the near future. The rising focus on health and wellness trends and a surge in the consumption of functional beverages are anticipated to help in the growth of this industry in Europe. Additionally, the increasing expanse of the e-commerce sector in European countries has helped people buy different aloe vera products easily which has improved the growth rate of the landscape in this province.

Along with this, product launches by leading companies are estimated to strengthen the position of the industry across the globe. In May 2022, Juicy Chemistry, a personal care product manufacturer, announced the expansion of its portfolio by unveiling organic aloe vera juice and gel. The product was designed to address various skin issues such as acne, dryness, itchy scalp, sunburn, etc. The anti-inflammatory property of the juice soothes irritation, while hydrating the skin.

In June 2023, Kelly Loves, an Asia food and beverages brand, announced the launch of a pineapple-flavored aloe vera drink. The company has claimed that the product has been released keeping in mind the growing demand for healthy summer drinks that will boost immunity and keep the body hydrated for a long time.

In summary, the various health benefits offered by aloe vera juice are expected to play a major role in the growth of the landscape. Furthermore, the increasing demand for functional beverages across the globe is anticipated to positively impact the industry. Finally, the launch of innovative products from different companies is estimated to bring in numerous investment opportunities.

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