Virtual online fitness market clearly has a bright future in the post-Covid world

Adopting virtual fitness trends is the next generation fitness revolution that is gaining the desired boost in the COVID world.  Worldwide, people are confined to their houses and yet willing to take measures to boost their health, and immunity in order to stay safe against Corona infection. The market leaders and researchers have found the right opportunity in this changing customer behaviour. They have introduced new fitness solutions and products to help keep track of fitness regime even without visiting the gym or meeting dieticians and trainers in person.

This change in the fitness market and the importance of online workout programs are backed by many research reports. A market research report published by Allied Market Research states that the global virtual fitness market size was worth $6,046 million in 2019, and is anticipated to garner $59.23 billion by 2027.

The growth of the global virtual fitness market is due to factors such as rise in the need for digital fitness sessions to stay fit, a tight daily schedule to visit fitness clubs, increasing interest of health insurance providers in virtual fitness to decrease the cost of health insurances, among others.

Virtual fitness and adoption by known names:

Talking about the factors driving the market growth, it is important to look at the changes that are taken place in the market and how market players are strengthening their metal in order to cater to the changing fitness behaviour of customers.

This trend is visible in developing countries such as India where fitness brands are using artificial intelligence to train their customers.

As India is reopening after months of lockdown and social distancing, established health and fitness startup named Cult.fit has announced its plans of launching its own physical gym chain called Cult Gym. Cult Gym will offer an AI-trainer service with a personalized workout program. The announcement comes after it acquired Mumbai-based fitness company Fitternity.

Virtual dating apps leveraging fitness trend:

TeamUp Fitness, a community app that is dedicated to fitness, is integrating the consumer behaviour of living a healthier life. The motto is to eliminate the feeling of awkwardness that comes when you meet a person via dating apps. The app is helping users to overcome the awkwardness of the first or second meeting by offering users a platform to meet and work out with like-minded partners and start building a healthy relationship.

Usual online dating apps allow users to swipe for a match based on a few facts and a photo. TeamUp Fitness, on the other hand, recognizes fitness as the shared passion for a solid relationship. With TeamUp, users can replace movies and instead go to the gym together. Since its introduction to the market in 2020, TeamUp has become popular.

Talking about the companies that are popularly using virtual reality technologies in the fitness field, The Oculus Quest Fitness App is one of the leading brands. The app uses VR training games and special effects to help users do different exercises.

All these changes in the fitness sector are making fitness and dedicated healthy life accessible, feasible, and possible for common people

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