Surface Cleaning Products: Why is Investing in These Cleaning Agents a Good Business Strategy?

Key Takeaways:

• Introduction
• Advantages of natural and eco-friendly surface cleaning agents
• The rise of the industry in the Asia-Pacific region
• Mergers and acquisitions in the industry

Surface cleaning products, as the name suggests, are substances or solutions used to clean various hard surfaces such as tables, doors, bathroom tiles, floors, countertops, etc. These products help remove dirt, foul smell, stains, germs, and other contaminants from the surface. Generally, surface cleaning agents contain certain active ingredients such as solvents, surfactants, disinfectants, etc.,

Analyzing the shift of the commercial cleaning sector towards eco-friendly surface cleaning products

In the past few years, the commercial cleaning sector has witnessed a major surge in adopting natural and eco-friendly surface cleaning agents. The increasing criticism of the commercial cleaning sector owing to their contribution to water pollution is the primary reason behind this shift. Surface cleaning agents made of synthetic chemicals get mixed with the water bodies and harm the aquatic ecosystems. On the other hand, natural and eco-friendly cleaning agents have a minimal content of organic compounds such as hydrocarbons, glycol esters, and limonene. Hence, by using these agents, the chance of water pollution caused by commercial cleaning goes down drastically.

Natural cleaning agents are allergen-free and do not contain chemicals like caustics, ammonia, sulfates, bleach, chlorine, etc. Hence, they are safe for use even for people with allergies or respiratory illnesses. Many surface cleaning agents contain synthetic chemicals like formaldehyde and chlorine. While formaldehyde is a dangerous carcinogen whose prolonged exposure can cause skin diseases, chlorine bleach may cause respiratory issues like asthma. Similarly, caustic-containing surface cleaners can damage lung health and can even cause poisoning.  Natural surface cleaning agents, on the other hand, are extremely gentle even on the most sensitive skin.  Furthermore, none of the ingredients in natural surface cleaners pose any threat to human health.

Why have surface cleaning agents become so popular in the Asia-Pacific region?

The surface cleaning products industry has become extremely popular across the globe, especially in the Asia-Pacific region. There are several reasons behind this surge; firstly, the Covid-19 pandemic played a huge role in the growth of the industry in this region. The pandemic saw a huge rise in awareness regarding the importance of sanitation and cleanliness. As a result, the demand for surface cleaning agents for domestic cleaning grew tremendously. Furthermore, as several makeshift hospitals and clinics were set up in this region during the pandemic, the demand for cleaning agents grew from the healthcare sector. The rapid pace of industrialization has helped the growth of the commercial cleaning sector. This has further helped the surface cleaning products industry to flourish.  

Additionally, the need for sanitation has led to several governments funding awareness programs in their respective countries. This has led to a massive increase in demand for these cleaning agents in several countries of the Asia-Pacific region. The Middle East surface cleaning products industry is predicted to experience huge growth and rise at a CAGR of 5.1% from the 2023-2032 period. The industry in India is expected to secure second spot and is anticipated to surge ahead at a CAGR of 4.8% by 2032. Thus, the Asia-Pacific region is set to dominate the surface cleaning products industry in the coming period.

How are mergers and acquisitions shaping the dynamics of the surface cleaning agent industry?

The surface cleaning agent industry is quite competitive owing to the presence of several leading players, who are engaging in alliances to gain a lead over their peers in the domain. As a result, several mergers and acquisitions have been established in the past few years, which have played a huge role in shaping the industry’s dynamics.

For instance, in February 2022, Essity, a major cleaning products manufacturing company, announced the acquisition of Legacy Converting, Inc., a cleaning and wiping company in the US. Legacy Converting, Inc., has gained a widespread reputation owing to its flagship disinfectant product range- Everwipe. The acquiring company, i.e., Essity, released a statement saying that the acquisition will help Essity cater to the various demands of the industry and increase its foothold in the industry.

Similarly, in September 2023, Summit Brands, a major manufacturer of specialty cleaning products, announced that it was acquiring Pumie Abrasive Line from the US Pumice Company. Summit Brands has earned quite a name for itself in the industry owing to its wide range of sustainable and environment-friendly cleaning products. With the acquisition of Pumie, Summit Brands’ product portfolio is set to expand further, which will help the company establish itself as the leader of the industry in the next few years.

To conclude, surface cleaning agents have become quite popular in the past few years owing to the Covid-19 pandemic which led to an increase in awareness regarding cleanliness and hygiene. Furthermore, there has been a shift towards natural and eco-friendly surface cleaning agents owing to several advantages they provide. Along with this, alliances among the major players in the industry are also strengthening the position of this industry.

For a detailed analysis of the growth drivers and investment opportunities available in the industry, feel free to contact us

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