A Quick Look at Some of the Widely Used Natural Food Colors and the Factors Influencing the Food Colors Industry

Food colors are dyes or pigments which are added to food items to enhance the appearance and aesthetic sense of the food product. Research has also shown that certain food colors help in visually stimulating the appetite. Moreover, certain food colors impart unique flavors to the food items.

Natural food colors that are regularly used today

Food colors can be basically classified into synthetic and natural food colors. Synthetic food colors contain certain chemicals which can have side effects on the body. Hence, natural food colors are generally preferred as coloring agents. Anthocyanins are some of the most commonly used natural food colors. They are used for giving red, blue, or purple shades to food items and hence are usually used in sugar confectioneries, jams, and syrups. Similarly, betanin is used to impart reddish pink color to food products. Both these pigments are water-soluble in nature and hence can be used in frozen food products also. Chlorophyll is a green pigment naturally occurring in almost all vegetables. It is used in various sugar confectionery items to impart green color. Caramel is another popular food color which is widely used in bakery products to give them a brownish tinge. Carotenoids, curcumins, riboflavin, etc., are other naturally occurring food colors which are regularly used in different food items.

Growth drivers of the market

The food colors market is expected to witness huge growth in the next few years due to several factors. First and foremost, the growing preference of customers towards food items prepared using natural colors has led to a substantial rise in the market. Additionally, increasing beverage consumption of people around the world might strengthen the position of the market. Innovations and technological advancements for extraction and processing of food colors will also help the market to flourish. Changing lifestyles and dietary habits of people across the globe will aid in the market’s growth. These factors will collectively help the industry to register a CAGR of 13.2% during the 2023-2032 period.

A closer look at the market dynamics of the food colors industry reveals that the industry is generally segmented on the lines of application and type. By type, the natural colors segment is predicted to have an absolute growth of $3,778 million from 2023 to 2032. In the same period, the artificial colors segment will garner an absolute revenue of $1,758 million. On the basis of region, the market in Australia is set to witness the highest CAGR of 15.3% during the same period.

Apart from the above-mentioned factors, product launches by several companies have opened up new growth opportunities in the market by reigniting the competitive spirit of the industry. For example, in September 2022, Sun Chemical announced the launch of SUNFOODS Natural Colorants, a product line of natural colorants for foods and beverages. This product launch will help the company to address the demands of the market in a more comprehensive manner.

To summarize, the food colors market is on the cusp of major growth due to rising demand for natural food color and changing dietary preferences of people around the world. The expansion of the market in Australia and product launches by leading companies of the market will further help the industry to augment the growth rate of the industry in the coming period

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