Researches in Aromatherapy Would Boost The Growth of Air Freshener Market

Air freshener is an innovative technology in aircare dispensers which is used to eliminate unpleasant odor by emitting fragrances. Different ingredients such as aerosol propellants, solvents such as 2-butoxyethanol, mineral oil and glycol ethers, are used as main constituents in air-freshener to neutralize unpleasant odor. They have widespread applications to dispense aroma and eliminate bad odor in compact places including residential and corporate spaces, and vehicles.

Increasing concerns over maintaining aroma of air in indoor space is key factor driving the growth of the market across regions. The market demand is increasingly driven by the rapidly rising vehicle ownership, and rise in pet ownership. The rising demand of premium air fresheners by consumers along with general rise in spending of a large part of disposable on lifestyle products foster the growth of the market. Growing popularity of aromatherapy in uplifting mood and use of essential oil products and aromatic compounds in air fresheners will unlock exciting opportunities in the market. However, the market players face the challenge of creating wide awareness about availability of various types of aroma and fragrance in freshener that may restrain the market growth in various regions. Key manufacturers adopt pioneering technology such as sub-micron technology to dispense superior fragrance to end-users, and at times relate memory senses and to aroma.

Some of the prominent types of products marketed by companies are spray/aerosol, electric, gels, candles and others in which aerosol type air fresheners segment contributed the maximum market share of the overall market in the year 2014. The segment is expected to maintain its lead position through the forecast period, driven by rapidly increasing demand in home segment. Gel air fresheners is expected to witness high growth potential during the forecast period, because of increasing demand of these fresheners in cars. Furthermore, products with battery operated dispenser systems are gaining prominence as they do not need external plug-in source.

Most market players and vendors popularly use retail and business-to-business channels as the two major sales channels of products where retail sales channel occupies a larger market share. As per a recent report by Allied Market Research titled “World Air Freshener Market - Opportunities and Forecasts, 2014 – 2020”, globally the world market is estimated to garner $11.04 billion by 2020, registering a CAGR of 2.8% during the forecast period, 2015–2020.  As per the report, Asia-Pacific would witness maximum growth, registering a CAGR of 4.5% during the forecast period. Godrej Consumer Products Ltd (GCPL), a major home and personal care company in India has recently launched Aer bathroom freshener in a bid to expand to expand its portfolio of Aer fresheners and expects to become a market leader in the next three years. Besides capturing the domestic market, the company also plans to introduce the product in other Asian countries such as Bangladesh and Sri Lanka.

Researches and constant olfactory appraisals are being made to understand the effects of aromatherapy on the wellbeing of individuals and to find innovative blend of fragrance. This would create further growth opportunities in the market. 

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