How Advanced Outdoor Decor Trends Boost Your Business Revenue?

Highlights

• Introduction
• Trends in the outdoor decor sector
• Key partnerships and product launches

Outdoor decor reflects the unique tastes and preferences of the house owners while enhancing outdoor recreation and promoting an inviting & warm atmosphere. It plays a vital role in transforming outdoor spaces into comfortable settings for leisure, social gatherings, and recreational activities. As a key element of exterior house design and landscaping, the outdoor decor reflects thematic or seasonal shifts and is personalized to suit the specific needs and interests of individuals or families.

The global outdoor decor industry is expected to cite a growing CAGR of 3.5% by 2032. This growth is attributed to online retail & e-commerce, eco-friendly & sustainable products, and a surge in focus on outdoor living. Outdoor decor comprises elements such as outdoor lighting, patio accessories, and garden furniture.

Prominent trends pioneering the future of the industry

Surge in focus on sustainability has paved the way for organic materials

The rise in awareness about eco-friendliness drives the popularity of organic fabrics,

textures, and natural weaves. Environmentally conscious consumers reduce their carbon footprint by opting for locally and ethically sourced materials such as jute and khadi. This trend is expected to positively impact micro-entrepreneurs, including cottage industry producers and women's Self-Help Groups (SHGs) in the handicraft sector.

Manufacturers and merchants respond to the increase in demand for sustainable and environmentally friendly outdoor decor solutions by offering a wide range of options. These include furniture constructed from reused components, non-toxic paints & finishes, and decor made from renewable resources.

Sustainability drives industry expansion as it has become a key consideration in purchasing decisions, attracting new consumer groups, and instilling a sense of responsibility in consumers to create a safer environment. The rise in popularity of these eco-friendly decor choices underscores the upsurge in acceptance of environmentally conscious products in the outdoor decor sector.

Smart outdoor lighting to enhance the aesthetics of outdoor decor

Smart lighting systems empower users to control and personalize their outdoor lights effortlessly through smartphone apps or voice commands. These systems help the users to adjust brightness levels and change colors. They offer convenience, energy efficiency, and versatility. Moreover, users automate lighting schedules and seamlessly integrate them with other smart devices, ensuring a seamless outdoor lighting experience.

Smart furniture for improved convenience

An emerging technology that reshapes the outdoor decor industry is smart outdoor furniture. Smart outdoor furniture incorporates integrated lighting, built-in speakers, and wireless charging capabilities. These additions offer convenience and functionality to outdoor spaces and elevate the aesthetic appeal of outdoor furniture.

Connected furniture integrates built-in sensors and connectivity, enabling remote control and interaction with other smart devices. This advanced technology allows adjustable lighting, temperature control, and built-in speakers, enhancing the functionality and convenience of outdoor furniture. Some outdoor furniture models operate autonomously through solar panels, eliminating the necessity for an external power source. This design incorporates features such as integrated charging ports or built-in lighting, maximizing convenience and sustainability in outdoor settings.

Strategic alliances by frontrunners

The global outdoor decor sector is dynamic, and top companies have engaged in strategic alliances to strengthen their presence in this competitive sector. For instance, in May 2023, Arhaus, a prominent company in handcrafted home furnishings and decor, collaborated with White Elephant, Nantucket's iconic waterfront resort, to refresh the exterior as part of the property's 100th-anniversary renovation. Arhaus furnished the landmark destination's Harborside Hotel lawn, neighboring private balconies, front porch, and cottage courtyard with a variety of outdoor furniture exclusively curated to match the colors, textures, and artistic heritage of White Elephant.

Moreover, Burrow Furniture, a direct-to-consumer company, on March 01, 2023, announced the launch of its outdoor furniture collection. This new line of products seeks to attract customers in a saturated market by offering practical furnishings and hardwearing fabrics. The range incorporates padded sofas & armchairs, a reclining deck chair, an all-metal dining set, and a coffee table.

To sum up, the global outdoor decor industry has gained popularity due to online retail & e-commerce, eco-friendly & sustainable products, and a surge in focus on outdoor living. However, the emergence of smart outdoor decor is expected to open new avenues for the growth of the industry in upcoming years.

To build a profitable outdoor decor business with novel strategies, contact our experts today!

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