Eyelash Serum: Growing Popularity of Beauty Products among Millennials to Drive Demand

There has been a significant surge in the demand for eyelash serum in various countries across the globe, owing to the growing popularity of personal care and cosmetics products. The global personal care and cosmetics industry for women has gone through transformational changes over the last couple of years as the demand for cosmetics surged exponentially among women as compared to the previous years. This is majorly due to the growth of the entertainment industry. Eyelash serum is extensively used in the entertainment industry to enhance the overall appearance of women. According to the report published by Allied Market Research, the global eyelash serum market is expected to generate $1.3 billion by 2031, growing at a CAGR of 5.7% from 2022 to 2031. 

 Increase in the standard of living among people across the globe has subsequently surged the demand for high-quality personal care and beauty products. Prominent players of the market are launching creative beauty products for women to fill the gap in the utterly booming cosmetics industry. For instance, LashLuxury, a Canada-based dominant cosmetic start-up, announced the introduction of their first ever “clean beauty” eyelash serum to the North American cosmetics market. The company LashLuxury was created to assist and help women in combating thin and sparse eyelashes which can be caused by a number of different issues, and hence their pristinely launched eyelash serum comes to the rescue of various issues faced by women in terms of eyelashes. 

LashLuxury Daily Eyelash Serum is not only capable of enhancing and supporting the overall eyelash growth cycle but is also made up of natural ingredients, appreciably avoiding all known harmful ingredients. This makes it non-irritating and pleasant. The co-founder of LashLuxury, Adam Burns, mentioned in a statement that they conducted intensive research to discover that certain peptides are considerably more effective aiding collagen and keratin production which helps in hair and lash strength. 

The global cosmetics industry is expected to experience a remarkable boom in the coming years due to the rapid adoption and use of beauty products among women working in a diverse range of professions. Thus, numerous players in the market across the globe are launching innovative eyelash serum products to effectively cater to needs of people. For instance, NewAge, Inc., a U.S.-based direct-to-consumer (D2C) organic and healthy products company, announced the launch of its new, clean, safe, and effective eyelash serum called Lucim+ Volumizing Eyelash Serum. 

This product offers lash-boosting benefits in an ophthalmologist-tested formula, which is safe for the delicate eye area. This product is capable of enhancing the look of lashes, providing visibly stronger and longer-looking lashes with optimum results in less than four weeks. 

Thus, persistent product launches, an increase in the standard of living among people, and the growing beauty industry is expected to create considerable opportunities for the growth of the market.  
  

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