Glimpse of Recent Trends Shaping the Horeca Furniture Market

Hotels, restaurants, and cafés (HORECA) is the sector that is constantly evolving with time. In this dynamic industry, furniture plays a pivotal role in creating memorable dining experiences. Today, modern HORECA furniture manufacturers are incorporating extensive designs to deliver the best outcomes for maintaining floor space. Such innovative approaches of leading market players are propelling the growth of the Horeca furniture market prominently. This blog includes the dynamic changes happening in the market, such as innovative product launches, the latest trends, and companies coming forward with strategic alliances.

Key factors defining the market growth 

The Horeca furniture market has been experiencing remarkable growth, owing to the extending presence of various sectors such as food and beverage retail, delivery, and cloud kitchen. The way, nowadays, hotels, restaurants, and cafes focus on reframing their interiors is quite fascinating. This brings lots of opportunities for the market in the coming years. Moreover, the growing involvement of new furniture brands like Artu, which have gained real recognition in the industry for delivering unique furniture designs is owning the market. Such designers are using eco-friendly materials to craft timeless furniture while maintaining environment friendliness. 

Moreover, in the current economic context, leading market players like EVOhoreca, one of the largest providers of furnishing solutions for the HORECA industry, are launching a new product that can help small and medium-sized businesses in leasing furniture and enhancing operational efficiency. 

As per a new report published by Allied Market Research, the Horeca furniture market is anticipated to grow prominently during the estimated period from 2023 to 2032. 

Recent product launches:

In response to the increasing prevalence of commercial activities around the globe and the growing demand for comfortable and cost-effective furniture designs, many leading players have introduced effective products to the Horeca furniture market. For instance, Wilmax, widely known for its substantial tableware collection, has launched a new range of products for the HORECA professionals. These product lines include a wide variety of comfortable armrests and high bar stools and chairs. 

Additionally, Ilcap Srl launched the new brand OUTOO, dedicated to outdoor furniture, that could be used indoors as well. This brand introduced many beautiful furniture designs that could fit with natural surroundings as well as the inner world. Such ‘out of the box” product development can aid the market’s growth significantly. 

Mergers and acquisitions:

The market has also undergone various strategic alliances, further fostering market competitiveness. A notable example is the acquisition of Brandmakerr by Pepperfry, a leading Indian-based marketplace for furniture and home décor. With this acquisition, Pepperfry has stepped into commercial fit-out projects in retail, banking, and HORECA segments.

Furthermore, Lagardère Active Enterprises (L.A.E.) and Pepperfry collaborated to launch a wide range of products under the world-renowned ELLE DECOR brand across India. These products include a premium range of plush sofas and chairs that can give a fresh mix of fantasy, modesty, and luxury to living rooms.

To conclude, the Horeca furniture market is expanding owing to the growing demand for smart furniture across various domains, satisfying customer base, and business models. In addition, many HORECA furniture manufacturers are bringing bright colors, chic prints, and many unorthodox designs to catch customers’ attention across the globe. This would leverage the growth of the market with flying colors in the upcoming years. 

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