New India Pale Ale hitting the shelves to treat taste buds with new flavors & aromas

India Pale Ale (IPA), one of the prominent types of craft beer has been becoming preferred alcoholic beverage in recent years. The demand for beers with different aromas and flavors has always been high and the hopped and high gravity IPA has added to the preference. In addition, the demand for beers that fits a healthy lifestyle is growing significantly and manufacturers have been producing beers that cater to this demand. Low-calorie, low-carb bears have been produced by one of the leading manufacturers in the U.S. Moreover, a brewing company joined hands with animal welfare foundation to contribute toward rescue efforts. Manufacturers have always been striving for offering innovative flavors and aromas. The growth of the industry of India Pale Ale is on rise. According to the report published by Allied Market Research, the India Pale Ale market would reach $70.13 billion by 2025. Following are some of the activities taking place in the industry.

New products have been hitting the shelves with changing consumer demands. The fitness conscious customers prefer low-calorie, low-carb food. Considering the requirement, Avery Brewing Co. launches low-calorie, low-carb India Pale Ale. The company introduces Pacer IPA, a flavored brew blending wheats and oats with malted barley and southern hemisphere hops. According to the press release by the company, the traditional dry-hopping techniques utilized in production of Pacer IPA give it a juicy, fruity aromas and flavors that are present in big IPAs. For 100 calories, it contains 4.5% ABV and 3.5 carbs.

Adam Avery, a brew master and founder of Avery Brewing, outlined that the low calorie and low carb nature of Pacer IPA makes a perfect fit for people having an outdoor lifestyle. He added that after 26 years of exploration, creation, and drinking of beers, he intended to make a real IPA that resonates with his everyday life. IPA will be distributed in six-pack 12-ounce cans in Colorado along with selected nationwide retailers in the U.S.

Innovative flavors and aromas have been presented with an aim of contributing toward a welfare of animals. Solace Brewing Company joined hands with Lost Dog Café for manufacturing Rescue Ale, a limited-edition India Pale Ale for supporting Lost Dog & Cat Rescue Foundation (LDCRF). This brew will be available at all the Lost Dog Café locations in Arlington in draft and four-pack 16-ounce cans. The part of earnings from selling the IPA will be utilized in pet adoption efforts of LDCRF in greater Washington, D.C.

As the hazy beer trend picks up the pace across the world, Alter Brewing Company releases Hell Hazed Over, a New England-style India Pale Ale. This new beer offers juicy flavors and aromas through addition of Mosaic, Sultana, and Amarillo hops. The citrus and tropical flavors from hops offer a creamy beer that has been demanded all over the world. This India Pale Ale will be distributed in six-packs 12-ounce cans to its distributors including Schamberger Bros. and Lakeshore Beverage. It will be made available to retailers throughout the Chicago metropolitan area.

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