12 Jun
2024
Highlights:
Hiking is an adventurous activity that allows individuals to connect with nature, challenge themselves physically, and enjoy the great outdoors. Many businesses in the landscape of outdoor gear are continuously producing high-quality hiking accessories for customers to attract and retain them. These accessories take in a wide range of products including footwear, apparel, backpacks, cooking accessories, safety and first-aid kits, and many more, enabling individuals to perform outdoor activities with comfort and ease.
Most essential and demanding hiking accessories for outdoor enthusiasts
For a successful hike, a reliable pair of hiking boots is highly essential. Nowadays, manufacturers are designing hiking boots to offer optimum comfort, durability, and support. They have started emphasizing adding features including waterproofing, breathability, and a sturdy sole with excellent grip. Brands like Merrell, Salomon, and Columbia offer a range of options suitable for different terrains and hiking intensities, offering a variety of sizes and styles to cater to the diverse needs of hikers.
In hiking, navigation tools are highly important. While traditional maps and compasses remain valuable, modern technology has revolutionized navigation. GPS devices and smartphone apps like AllTrails and Gaia GPS provide real-time location tracking, route planning, and even offline maps. These tools are essential for safety and efficiency, especially on unfamiliar trails. Moreover, as staying hydrated is a core need on a hike, manufacturers are designing hydration packs and water reservoirs, ensuring hikers carry enough water for their journey. Brands such as CamelBak and Platypus offer hydration systems that integrate seamlessly with backpacks, providing hands-free hydration for hikers.
During hiking, weather can be unpredictable and proper clothing is essential for comfort and safety of hikers. Carrying materials with moisture-wicking base layers, insulating mid-layers, and waterproof outer layers make hikers ready for any type of weather conditions. Merino wool and synthetic materials like polyester are popular choices for their moisture management and temperature regulation properties. Leading brands including Patagonia, Arc’teryx, and REI Co-op offer high-quality options that can help hikers withstand different climates.
Furthermore, for longer hikes and camping trips, portable cooking gear is a must-have accessory. Lightweight stoves, compact cookware, and easy-to-carry utensils enable hikers to prepare nutritious meals on the go. On the other hand, first aid kits tailored for hikers are highly effective in emergencies. Kits should include basics like bandages, antiseptics, pain relievers, and tools for dealing with blisters and minor injuries. Additionally, survival gear such as multi-tools, emergency blankets, and fire starters assure hikers with life-saving preparedness.
“Hikeish” Initiative - A Collaborative approach of Salomon and Outlandish
In February 2024, Salomon Foundation, an international brand of sporting goods for men, women, and children partnered with Outlandish Apparel, a renowned outdoor goods retailer partnered together to launch a new Hikeish initiative to make outdoor activities more accessible to people. With this initiative, Outlandish aimed to help people reconnect to the outdoors, and hopefully, feel more whole and connected to nature.
Hikeish is an entirely non-profit organization, aiming to expand the scope of Outlandish’s existing activities. These include guided hiking or trail running programs, accessible transportation, and educational in-store experiences on social equity, diversity, and sustainability art. Apart from this, this initiative would serve as a launching point for Salomon’s new products and gear, allowing participants for wear tests.
Key moves of Merrell and Sweaty Betty promoting hiking activities
To promote outdoor activities, many leading players in the hiking accessories industry have made strategies and taken various initiatives. For instance, in March 2024, two sister brands Merrell, an American manufacturing company of footwear products and Sweaty Betty, a British retailer specializing in women's activewear, came together on a collaboration to redefine outdoor fashion and functionality across apparel, footwear, and accessories. The companies have incorporated elemental summer utility through re-enforcement of fabrics. They launched versatile products such as Moab Speed 2 shoe and Speed Fusion Web to captivate modern age hikers’ attention. Moab Speed 2 shoe is designed to offer utmost comfort to hikers without compromising the look and feel. Moreover, Speed Fusion Web sandal has a modern outsole and fresh aesthetic, providing trekkers with a wide variety of functional activewear mainly for outdoor activities.
To conclude, the changing needs and preferences of consumers, environmental considerations, and technological progress are some major factors expected to boost the growth of the industry in the upcoming years. Moreover, the growing popularity of hiking as a form of fitness and relaxation is predicted to create wide growth opportunities for the landscape in the future.
To gain more insights into the hiking accessories industry, feel free to talk to our esteemed analysts today! They will also help you develop new business strategies and initiatives.
Rosy Behera
Author's Bio- Rosy Behera holds a bachelors degree in Electrical and Electronics Engineering and now she is a content writer by profession. She loves to portray her thoughts and ideas with a nice command of words. Grabbing an audience with her creative write-ups is one of her biggest assets so far. Apart from writing, she is a certified Odisi dancer and has done Gardharva in Drawing, Painting, and Arts. She always explores new things through travel and is a big foodie.
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