Researches Involve Potato into Plant-based Protein Group; Novel Potato Protein-based Products to Thrive the Field.
23 Sep 2020
Let it be any occasion, potato fries carry its own fan base. Potatoes are pretty delicious in any form let it be fried or boiled. However, judging a potato on the number of calories is quite partial, as certain researches show that it is one of the best sources of protein as well.
Recently, research by McMaster University has found that the potato, can be a source of high-quality protein to maintain muscle. Based on practical, a former graduate student at McMaster stated that the amount of protein found in potato can provide some measurable benefits. The researchers have observed that the consumption of the additional potato protein increases the rate at which their muscles made new protein, whereas the placebo group did not.
Plant-based proteins are gaining high traction among consumers universally. The key manufacturers are also focusing on producing plant-based ingredients to fulfill the increasing demands. The popularity owing to the benefits associated with plant-based proteins is growing in various sectors including bakery and confectionery & animal feed. Furthermore, the manufacturers are striding strategically with new product launches and collaborations to enhance business performance. The market is getting thrived with new product launches. Recently an ingredient manufacturer has unveiled a new potato protein concentrate.
A leading producer of starch and potato based-ingredients, KMC has recently launched a potato protein concentrate Protafy 130. The product reinforces the category of both vegan and non-vegan food products. Furthermore, the launch aims to meet the rising demand for plant-based proteins. In addition, the Protafy 130 assists the food manufacturers to enhance the nutritional quality of foods and snacks along with increasing its sustainability.
The healthy lifestyle trend has increased the demand for clean label and allergen-free products along with plant-based protein sources. Potato protein offers a number of benefits including easing digestion and compatibility with a vegan lifestyle. Furthermore, the manufacturers and foodservice operators have been attracted to the potato as it entered the high-protein category, to fulfill the demand for protein-rich food products. With these aspects, the market is growing widely.
According to a report published by Allied Market Research, the global potato protein market is anticipated to garner $648.4 million by 2026. Potato protein is witnessing high demand, as it is appropriate for all forms of livestock and can be partially used to substitute protein-rich food items. Furthermore, the rising interest in plant-based protein over animal-based protein has been broadly increased in the past few years, owing to the growing interest in health price and moral considerations. All these factors have propelled the growth of plant-based proteins including potato protein. Moreover, in order to enhance the procedure for protein isolation and reduce protein denaturation, the manufacturers are working on further research and development processes. Nevertheless, with new protein isolating procedures, researches, and novel product launches, the market is anticipated to grow exponentially, over the coming years.
Chief editor of review team at FinancesOnline
Chief editor of review team at FinancesOnline Alex Hillsberg is an expert in the area of B2B and SaaS related products. He has worked for several B2B startups in the past and gathered a lot of first hand knowledge about the industry during that time.