Kids Bicycles: Which Brands Your Business is Likely to Compete With in 2024?

Highlights:  

• Introduction  
• Reasons behind rising popularity of kids bicycles
• Hercules- Hercules Streetcat
• Firefox- Firefox Breeze 24
• BSA Ladybird- BSA Flora 16

In the pre-industrial era, bicycles were the primary mode of commutation. However, with the advent of automobiles, cycles are now generally used for recreational purposes. Cycling has become one of the most popular exercises and outdoor activities in which people from all age groups take part in. Many people teach their kids to ride bicycles from a young age. Kids bicycles are especially designed for such children.

Kids bicycle brands that have become highly popular in 2024

In the past few years, there has been an increase in demand for kids bicycles owing to various reasons. First and foremost, the rising awareness with respect to the importance of physical exercise and the hazards of obesity has led to many children opting for cycling as an exercise. At the same time, the growing expanse of e-commerce and online retail shops is anticipated to help the kids bicycle industry to flourish. Apart from these two factors, the competitive spirit in the industry owing to the presence of major brands and companies will also help the sector.

Companies like Hercules have been operating in this industry since the 1950s. Though it manufactures bicycles for almost all age groups, it is primarily known for its youth bikes and children’s bicycles. For instance, Hercules Streetcat series has become one of the most successful product lines in the industry. Of all the products in this series, Hercules Streetcat Pro 20T, Hercules Streetcat Pro 16T, and Hercules Streetcat 16 have garnered huge demand from across the globe. These bicycles are known for their lightweight, yet strong steel frame. Also, the height range of these bicycles is between 3 feet to 4 feet, which makes these bikes perfect for children and the youth.

Firefox is another popular brand in the kids bicycle industry. Established in 2005, this brand is comparatively younger than other companies such as Atlas, Hercules, Ladybird, Avon, etc. However, this hasn’t affected the company’s prospects in this industry. In fact, Firefox is one of the fastest growing bicycle companies in India. Its most successful product has been Firefox Breeze 24. Designed specifically for young women, the saddle height of this kid-friendly cycle is slightly on the higher side- around 4 feet and 6 inches. The bicycle is perfectly designed for urban commutation with a strong steel frame and excellent shock-absorbing capabilities.

BSA Ladybird has been one of the most popular bicycle brands for women. Headquartered in the UK, the brand has dominated the Indian market since the past few decades. Recently, BSA launched its Flora 16 model which is specifically designed for girls aged between 4-6 years. With a safety chainguard and a cushioned PU wide saddle, the BSA Flora 16 has quickly become a favorite choice for parents across the world.

To conclude, the kids bicycle industry has experienced a massive surge in the past few years owing to rising health awareness. However, the most important factor has been the competitive scenario in the sector with leading companies launching their own products to establish their dominance across the world.

For tips and suggestions on how to increase your business’ footprint in the industry, feel free to contact us.

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