Sports Eyewear: Top 3 Brands Your Sunglasses Manufacturing Business Is Likely to Compete With in 2024

Highlights:

• Introduction
• Top 3 companies in the industry and their latest product launches
• The growth of the industry in North America

 

Over the past few decades, sports, in general, have become much more competitive and challenging. As a result, sports equipment manufacturers are developing accessories that are much more advanced, sophisticated, and refined to meet the evolving needs and demands of athletes. The sports eyewear industry, for instance, has undergone a huge transformation as different brands are continuously competing for dominance. The increased investments in R&D activities, the launch of new products, signing popular athletes for brand endorsements, and launching ad campaigns are some of the few ways in which these brands are developing their own networks and customer base.

Top 3 sports eyewear brands that are dominating the industry in 2024

Many multinational sports equipment manufacturers, through massive investments in advanced lens technologies, have established a strong foothold in the sports eyewear industry. Some of these sports sunglasses brands and their flagship products are discussed below:

Oakley

Headquartered in Foothill Ranch, California, Oakley was founded by Jim Jannard in 1975. The first product ever to be marketed by this company was a pair of goggles, called the O-Frame. Since then, Oakley has grown to become the biggest sports eyewear brand in the world. Over the years, Oakley has diversified its product portfolio to include ski goggles, motorcycle goggles, and sunglasses and currently has more than 600 patents for eyewear and performance gear. Recently, Oakley launched the Sutro Lite Sweep sunglasses which have become quite popular among sportsmen and the common masses alike.

Tifosi

A sports eyewear brand based in the UK, Tifosi Optics has grown to be a leader in sports sunglasses for golf, racquet sports, cycling, running, etc. The brand was founded by Elizabeth and Joe Earley in 2003 and has become popular for its high-quality yet affordable sports sunglasses and related accessories. In 2024, Tifosi launched the Sanctum sunglasses which are specifically designed for running, cycling, and other such outdoor activities. The sunglasses come with polycarbonate, optically decentered lenses that offer UVA/UVB protection and eliminate the chances of distortion. Within a short span of 2-3 months, Sanctum has become one of the best-selling models launched by Tifosi.

Smith Optics

Founded in 1965 by Bob Smith, an orthodontist, Smith Optics is one of the oldest companies in the sports sunglasses sector and has established itself as a major manufacturer of durable, top-quality sports sunglasses for skiing, biking, motocross, surfing, snowboarding, and skateboarding. The company’s flagship product is the recently launched Smith Mono Lake sunglasses which come with ChromaPop™ lens technology for better color, contrast, and clarity in all light conditions. The sunglasses are designed to suit all types of face sizes and shapes and are perfect for hiking, trail running, and backcountry skiing. The massive investments made by Smith Optics in R&D activities to develop such advanced products are expected to help not just the company, but also the industry in the long run.

Profitable opportunities for the sports eyewear industry in the North America region

The sports eyewear industry has experienced massive growth in recent times and is expected to expand its revenue share in the coming period. The North America region is projected to offer many growth opportunities, as many eyewear manufacturers in this province are incorporating innovative lens technologies in their production processes. The rising demand for stylish sports sunglasses from people in North American countries has also contributed to the growth of this sector.

Additionally, the growing awareness regarding the importance of UV protection and the expansion of the e-commerce sector is predicted to help the sports sunglasses landscape flourish in the near future. Moreover, many eyewear companies offer customization options that allow users to pick different styles and design their sunglasses. Such customer-friendly steps taken by sunglasses manufacturers and dealers have widened the scope of this sector in the North America region.

To summarize, the growing competition between multinational brands like Oakley, Tifosi, and Smith Optics is estimated to open new avenues of growth in the sports eyewear industry. Furthermore, the growing adoption of innovative lens technologies and the rise of the e-commerce sector are also anticipated to play a role in increasing the revenue share of the sector in the years to come.

To get an in-depth analysis of the growth drivers and investment opportunities in the landscape, feel free to contact us.

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