U.S Government Aids the Expansion of the Processed Meat Industry

The consumption of fast food on daily basis has enormously risen with the emerging modern lifestyle and working culture. While half of the population is conscious about a healthy lifestyle and switching to a vegan diet and lifestyle, the other share of the community turned carnivore are having huge demand for processed meat to suit expedited city life. The packaged meat is processed and cured by salting, fermenting, smoking, and adding preservative chemicals. It is easy to cook and comes with improved shelf life. Processed meat like bacon, sausages, hot dogs, canned meat, or lunch meat are loved by large number of consumers as they are easier to store, and tastes good even after long time. The demand for processed poultry meat including burgers, sausages, nuggets, cutlet, patties, drumstick and strips is increasing with rising acceptance of cloud kitchen and restaurant services.

The sudden outbreak of the pandemic boosted the processed meat market growth during the initial phase. There was a steep inclined in demand for frozen food due to the longer shelf life of products. Although the supply chain was disrupted throughout the period, the rapid growth of the fast-food chains and geographic expansion of the poultry industry are expected to help the market recoup growth. The wide customer market is easy to capture with offline stores and online availability of processed meat. The market has the availability of processed meat in various categories from ready-to-cook, marinates, and ready-to-eat. The market reach and growth are additionally assisted due to improved delivery services. According to Allied Market Research, the processed meat market is anticipated to grow at a significant CAGR from 2021 to 2030.

Market players are adopting strategic collaboration for better reach and improving service in the food processing and equipment industry. The growing demand for processed meat is creating opportunities for secondary businesses, including the poultry industry, chemicals and preservatives, packaging sector, meat processing equipment industry, transport, and retail hence improving and supporting the food supply chain.

The US market has a huge potential. The growing demand in the processed meat market will assist the growth of poultry slaughter, meat packing and processing in recent years. The collaboration of meat scientists and food engineers for advancements in meat processing equipment and technology is improving the meat processing. This will support the market players to serve the consumer base with superior quality, tasty and safe meat products. United States is the largest meat producer in the world and US department of agriculture is funding around 167 meat and poultry slaughter and processing units to expand and ship products across state, meet consumer and producer demand and explore new market opportunities

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