Why Chrysanthemum Tea Has Gained Huge Popularity as a Specialty Tea

Chrysanthemum Tea is a widely known herbal beverage that possesses immense health benefits. In China, it was treated as a delightful and the most nourishing drink. Chrysanthemum tea has a distinctive and alluring floral aroma and possesses numerous health benefits starting from enhancing heart health to promoting eye wellness. This article delves deeply into the potential benefits of chrysanthemum tea and the key elements driving the chrysanthemum tea market, including new product launches and mergers and acquisitions between the leading companies in the industry.

Profitable benefits of chrysanthemum tea:

With the outbreak of the COVID-19 pandemic, individuals have become more health-conscious and started adopting healthy beverages and food to boost their immunity. Chrysanthemum tea has antioxidant properties that help clean the harmful toxins inside the human body and reduce the risk of chronic diseases, such as cancer, autoimmune diseases, and many others. In addition, Chrysanthemum tea can act magically to reduce significant weight. The presence of catechins in the chrysanthemum tea can minimize the risk of obesity and balance insulin levels. 

According to research and studies, chrysanthemum tea has the property to lower blood pressure and cholesterol levels. As per the Herbs 2000 website, Japan and China have performed clinical trials on chrysanthemum tea that have concluded that this tea can effectively reduce blood pressure levels and relieve various high blood pressure symptoms such as insomnia, headaches, or dizziness. In addition, the strong antibiotic properties of chrysanthemum tea enable it as a long-term preventive measure for various cardiovascular issues, like heart attacks and strokes.

The global chrysanthemum tea market has witnessed remarkable growth owing to the increased demand for healthy and flavored beverages among health-conscious individuals globally. In addition, diverse consumer preferences for natural and botanical beverages have driven the market with greater possibilities. The market is anticipated to rise at a CAGR of 5.1% over the forecast timeframe 2023-2032.

Product launches:

Many leading market players feel that youngsters could become key customers of sparkling beverages. To grab the attention of the youth toward interesting yet healthy beverages, many renowned companies have come up with favorable product launches. A notable example is the launch of sparkling chrysanthemum tea, by Vita, a leading food & beverage company. With this product launch, Vita aimed to expand its tea portfolio to low-sugar soft drinks and provide an interesting drink with favorite types of food among youngsters such as hotpot and barbeque.

Mergers and acquisitions:

The chrysanthemum tea market has also undergone a wave of mergers and acquisitions to bolster its competitiveness insights. For instance, Guangzhou Pharma, a leading pharmaceutical wholesaling and distribution company, announced its acquisition of Jiaduobao, a leading China-based herbal beverage-producing brand to promote the sale of chrysanthemum-flavored drinks across countries across the globe. With this acquisition, Guangzhou Pharma aimed to expand its marketing operations by selling healthier beverages and gaining a renowned position in the canned drinks market in China.

To sum up, the global chrysanthemum tea market is witnessing promising growth because of the rising demand for genuine and high-quality tea experiences among consumers worldwide. Additionally, the growing need for specialty tea among health-conscious individuals may propel the market’s growth with a lucrative margin.
 

Related Post