Digital Signage Tools to Become a Blessing For Businesses During Post-Lockdown

Digital signage tools have always empowered stores, organizations, and restaurants to connect with people in creative and a more meaningful manner. New products launched by market players have been focused on providing reliable and easy-to-use tools for users and ensuring safety amid the Covid-19 pandemic. These tools offer real-time analysis on various factors that are important in maintaining safety of people and give them a smooth experience. The digital signage industry would gain a new vigor in coming months post lockdown. According to the report published by Allied Market Research, the global digital signage market is expected to generate $32.12 billion by 2026. Following are the recent trends taking place across the world:

New Product Launches:

New product launches have become a new norm as market players have developed low-maintenance and reliable solutions. Epson, one of the leading projector manufacturers, launched a laser lineup. Its new PowerLite model enables strong connectivity, flexible installation capabilities, and smart software. This product offers an informative display for various applications in education, retail, and hospitality sectors. The company designed the product to offer optimum interactive experience to users. Remi Del Mar, the Product Manager at Epson America, Inc., outlined that its new lineup is based on offering creative and innovative, signage solutions that are reliable, easy-to-use, and affordable.  

Riding on the wave, Big Digital Corp. launched SafeChek, which is a digital signage entrance technology. It carries out counting of customers in stores or restaurants and display messages for new customers on whether they should enter or not. This tool also helps in maintaining social distancing. In addition, stores can use this to display available items, waiting time, appointments, and visit durations. Michael Girgis, the Co-Founder of Big Digital, highlighted that the company’s expertise and passion in offering real-time insights and awareness to people amid the crisis inspire it to offer innovative solutions to businesses and consumers.

How Digital Signage Tools can be used Post-Lockdown By Businesses:

Governments enforced lockdown upon people to reduce the spread of coronavirus. However, the restrictions have been eased off in some of the regions and businesses have begun their operations as per guidelines provided by the governments. Digital signage tools can help stores, shopping malls, and businesses to provide safe experience to employees and customers post quarantine. Some of the tools can offer the insights on screen regarding the distancing between customers, how many of them wearing masks, and encourages people to follow guidelines. In addition, these tools can provide the number of customers or employees coming in and stop more people if the maximum capacity is reached.

The customer experience can be improved by spreading positive messages and news in the store or organization. Content such as stories about successfully recovered patients, videos on fun people had during quarantine, listing awesome shows that can be checked out, and how the store or business has been helping or helped the community during the crisis. Digital signage can be used as a tool to offer a positive experience to customers and make them feel safe after the lockdown.

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