Future Of BFSI Sector Lies With Development Of Chatbot Technology

5 Jan
2022

 
6585 Views
 

Conversations and customer services are changing with time, especially in evolving sectors such as BFSI. Chatbots are easy to create and bring about a communication revolution that will define the future of financial services.

Today, conversations have become automated and tech-driven, which helps human customer care personnel to focus on more critical issues and saves the company money and resources. Although one might think that advent of chatbots would make financial institutes less personal the technological advancements have bridged the gap so seamlessly that it is impossible to know whether you are talking to a human or a robot. More importantly, in this fast-paced world, one cares about solving a problem more quickly rather than spending time waiting for personal services.

According to Allied Market Research, the global chatbot market in BFSI is expected to reach $3.39 billion by 2027, growing at a CAGR of 27.3% from 2020 to 2027. The financial sector has been one of the major sectors that hit the wave of technological innovations. The rise of retail challenger banks and SaaS-driven companies are prime factors behind the growth of chatbots in BFSI. More and more financial services companies have been implementing chatbots in the SaaS space and this tech-driven attitude will allow the BFSI industry to adopt new technology faster and help develop a profitable business model.

The Covid-19 pandemic was a wake-up call for the financial sector. It forced companies to adopt work from home culture and utilize tools such as chatbots to enhance digital engagement. Moreover, conversational productivity software is not an integral part of any financial company. The bottom line is simple. If financial services fail to dseliver information to customers, they will look for other websites or financial applications to gain a better experience. Moreover, the pandemic encouraged several firms to transition to a digital working approach and offer customers tech-driven financial services.

The boom of digital marketing has forced financial companies to look twice at their customer services and redirect the internet traffic to their website or brand. More often than not, customers leaving your website is a loss of opportunity regardless of the value of your brand name in the market. On the other hand, chatbots are fast and offer a more personalized experience to their users. It increases engagement with customers, which are looking for quick solutions.

While chatbots are not the ultimate solution to any and every customer’s problem, it indeed offers a tool to cater to everyone’s preferences. Moreover, customers can choose to use chatbots or not. But acceptance of chatbots for quick replies and solutions has grown tremendously. Financial institutions have already invested in digital infrastructure, benefiting from strong SEO, and improving customer interactions. This will define the future of the chatbot market in the BFSI sector.

Having said that, conversation tools in the financial sector are evolving rapidly and chatbots are a major part of it. BFSI sector must encourage to use the potential of chatbots to improve engagement with customers and build a conversational marketing workflow without writing complicated codes.

 
Alex Hillsberg

Alex Hillsberg

Chief editor of review team at FinancesOnline

Chief editor of review team at FinancesOnline Alex Hillsberg is an expert in the area of B2B and SaaS related products. He has worked for several B2B startups in the past and gathered a lot of first hand knowledge about the industry during that time.

 
PREVIOUS POST
 

Smart ATMs Pushing the growth of global ATM Market

NEXT POST
 

Enterprises across the World are Widely Adopting Finance Cloud System Explore Why

 
 

Avenue: Entire Library membership of Allied Market Research Reports at your disposal

  • Avenue is an innovative subscription-based online report database.
  • Avail an online access to the entire library of syndicated reports on more than 2,000 niche industries and company profiles on more than 12,000 firms across 11 domains.
  • A cost-effective model tailored for entrepreneurs, investors, and students & researchers at universities.
  • Request customizations, suggest new reports, and avail analyst support as per your requirements.
  • Get an access to the library of reports at any time from any device and anywhere.

 

Related Post