27 May
2020
The importance of advertisement is increasing at a rapid pace and companies are working on introducing billboards that are more attractive than the traditional ones. The market leaders are manufacturing outdoor LED displays that are water-resistant, dust-resistant, and durable. The companies are also developing LED displays so that it can be used for other purposes. The trend has arrived in the market, i.e., the renting outdoor LED displays. Many companies are already offering rental services and planning to step into the market. The innovation is also taking place in the market to increase the market share and grasp more customers than the competitors. The companies are developing customized products that can be installed at any place. According to the report published by Allied Market Research, the global outdoor LED display market is expected to reach $17.41 billion by 2027. The companies have been riding on the current trends.
The market leaders are striving to make their products better than their competitors. They are manufacturing durable hardware with advanced software. They are also collaborating with the companies that are producing advanced hardware and software. The companies are also creating a complete 360-degree approach to LED displays. Matrox is developing hardware for outdoor LED displays that are High-bandwidth Digital Content Protection (HDCP) capture, dynamic, and artistic along with offering configuration support. The company is developing a D-series Graphic card to reduce tearing by frame by locking up to four D-series graphic cards together. It is also making multi-monitor controllers that drive up to four full HD displays from a single video signage. They have customized their product to target different market segments. The company also improved the quality of the product to grab more customers.
Companies have begun to give outdoor LED displays on rent. The displays are expensive and everyone cannot afford them. So, companies have adopted this strategy to earn more profit than before. Many companies such as ADI Group, Fonix LED, and ABCOMRENTS have been earning a lot of profit from rental service. The introduction of this service has also contributed to the growth of the companies in the market.
The companies are innovating designs to fit LED displays at every possible place. The companies are customizing products after inspecting the place where these LED displays need to be installed. One of the global market leaders in this sector is LG. They have launched LBE DOOH, LBE Standard, LBH High Brightness, and LBS Stadium. LBE DOOH is a product which is specifically created for advertisement purpose. It can be installed on the pole. It is created with die-cast aluminum, which makes it durable and lightweight. LBE Standard and LBH High Brightness are created for advertisement in the areas where high brightness and a clear picture are required. LBS Stadium is used in stadiums to show the match to the crowd in the HD quality and enable robust performance. The products would help LG to target different customers and generate more revenue than before. It also gives LG a leading edge against its competitors.
Rosy Behera
Author's Bio- Rosy Behera holds a bachelors degree in Electrical and Electronics Engineering and now she is a content writer by profession. She loves to portray her thoughts and ideas with a nice command of words. Grabbing an audience with her creative write-ups is one of her biggest assets so far. Apart from writing, she is a certified Odisi dancer and has done Gardharva in Drawing, Painting, and Arts. She always explores new things through travel and is a big foodie.
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