Advanced Smartwatches: Why Are Consumer Electronics Companies Increasingly Focusing on this Wearable Technology?

Key takeaways:

• Introduction
• Features and advantages of modern digital watches
• Impact of advanced technologies on digital watches
• Innovative product launches in the industry

Watches, as portable timepieces, were first developed during the 16th century; since then, from a mere timepiece to a “smart” electronic device, these watches have evolved tremendously. The computer revolution in the 1980s and the information technology revolution in the 2000s have played a huge role in the transformation of watches into smartwatches. Today’s smartwatches are wearable computers that can perform numerous functions apart from the traditional role of timekeeping.

Analyzing the exponential rise in the popularity of smartwatches

In the past few years, smartwatches have become one of the most popular wearable technology gadgets. There has been an exponential rise in the smartwatch industry owing to some of the ingenious features offered by these modern watches. For instance, most of these watches offer health and fitness tracking functionality; this fitness tracking functionality includes several software applications for heart rate monitoring, workout guidance, sleep tracking, blood oxygen monitoring, etc. Moreover, since these digital watches can be connected to smartphones through Bluetooth, they offer the facility to make calls directly from the watch. With the advancements in OLED and AMOLED technologies, modern digital watches now come with advanced displays that have enhanced visibility and vibrant colors.

Due to these features, modern digital watches have increased convenience as they allow for effortless calling and communication with other people. Since they are connected to smartphones, sending messages or checking notifications becomes extremely easy. The accurate health and fitness monitoring features help the user to track and monitor his/her health regularly without the need to visit a doctor or physician. Moreover, since digital watches are connected to the Internet and have built-in GPS capabilities, navigation applications work seamlessly on these gadgets. Also, these watches allow the working of several software applications including music, weather, social media, news, etc. Thus, accessing different applications through smartwatches becomes extremely easy.

How are the emerging technologies expected to impact modern smartwatches?

A major problem faced by most of the advanced digital watches is their low battery life. Since these watches offer a diverse range of functionalities, the batteries drain out quickly as a result of which frequent recharging of the gadget becomes necessary. Hence, most smart gadget manufacturing companies have started developing battery systems that can handle the load of these different functionalities more efficiently. Moreover, these companies have also started investing in semiconductor technologies to develop advanced microprocessors that can increase the quality of these watches. Advancements in display technology are another area that consumer electronics companies are focusing on.

Apart from this, modern digital watches are now being integrated with Artificial Intelligence which is predicted to improve the voice recognition and predictive response capabilities of these watches. Furthermore, some digital watch manufacturers have introduced biometric sensing technologies in these watches which have enhanced the healthcare and fitness monitoring functionalities of these gadgets significantly. Additionally, the inclusion of environmental sensors to track parameters like UV radiation and air quality is also an upcoming trend in the industry. In recent times, some digital watch manufacturers have even incorporated augmented reality (AR) technology to offer users an immersive experience.

How are private players looking to establish their supremacy in this dynamic industry?

The smartwatch industry has the presence of several leading technology companies such as Apple, Sony Corporation, Google, Samsung Electronics Co. Ltd, Motorola Mobility LLC (Lenovo), etc. Thus, the industry landscape is highly competitive with all these players formulating different strategies to establish their dominance in the industry. To achieve this aim, some companies have launched products that have gained huge acclaim in the past few months.

For instance, Apple, a multinational technology giant, announced in September 2023, the launch of the Apple Watch Series 9. The ninth product of this series, this smartwatch is powered by a dual-core CPU that allows the watch to perform multiple functions simultaneously. The watch also can be accessed through a new ‘Gesture Control Technology’, which allows the user to call or send messages using certain predefined gestures. The watch also offers Precision Finding functionality that helps the user locate his/her watch in case it gets misplaced or lost.

Similarly, in October 2023, Crossbeats, a leading Indian smartwatch brand, announced the launch of Crossbeats Nexus, India’s first Chat-GPT-powered smartwatch. With a 2.1-inch full-touch AMOLED display, the smartwatch has garnered huge attention from gadget freaks and tech-savvy people across the globe. Both these product launches are anticipated to help the companies to increase their foothold in the industry in the years to come.

To summarize, the smartwatch industry is anticipated to witness tremendous growth in the next few years on account of the various features offered by these modern gadgets. Moreover, the introduction and integration of various advanced technologies such as AI, biometric sensing, augmented reality, etc., is predicted to open up new investment opportunities in this industry.

For insights into how your business can capitalize on the opportunities offered by the industry, feel free to contact us.

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