Liquid Dietary Supplements Are a Requirement, Especially Among the Elderly Generation

Youngsters can consume a lot of calories from where their daily nutrition gets fulfilled. An elderly person, on the other hand, faces difficulties in chewing or swallowing and eats a few calories because of poor metabolism, taste changing issues, diabetes, gastrointestinal issues, or other health related problems. In such a case, liquid dietary supplements are the savior as this is the easiest way for older adults to meet their daily nutritional requirements by consuming the drink which would include all the essential nutrients such as protein, necessary vitamins & minerals, and antioxidants. These supplements get absorbed directly into the blood stream after consumption, hence are a lot more effective than powders and pills. 

Liquid dietary supplements are available in a wide array of tastes and flavors in the market. These supplements can easily be added to any eating plan. There are many popular liquid supplement companies who modify their supplements to the needs of older populations by increasing the amount of fiber, calcium, potassium, and other nutrients.

Current market scenario:

According to a report published by Allied Market Research, the liquid dietary supplements market size is projected to reach $27.7 million with a considerable CAGR from 2020 to 2027. A wide range of factors including surge in number of health-conscious population and a significant increase in consumption of probiotic drinks is driving the growth of the market to a great extent. The Asia-Pacific region is expected to witness the fastest growth rate during the forecasted period, owing to factors such as presence of large population base, growth of healthcare scenario, rise in healthcare expenditure, and several initiatives by government in emerging countries of the region.

However, the COVID-19 outbreak had a slight negative impact on the growth of the global liquid dietary supplements market. This is attributed to stringent lockdown measures, social distancing norms, and ban on import & export activities which led to temporary closure of manufacturing facilities, disruptions in the supply chain, lack of labor force, and unavailability of raw materials.

Nevertheless, with relaxation in lockdowns the market has already started to recover and is going to boom back soon.  Also, the COVID-19 pandemic has shifted people's mindset in a way that that they have become increasingly health conscious, which is making them buy nutritional supplements not only in the form of liquid dietary but also in the form of capsules or pills.

At the same time, the key market players are focusing on huge investments in R&D activities for the development of better and innovative liquid supplements for various nutritional deficiencies. For instance, Hormel Health Labs has introduced a Magic Cup, an alternative to the traditional liquid supplements that can be frozen as an ice cream or can be eaten as a pudding. Magic Cup comes in four different flavors, chocolate, vanilla, wild berry, and orange creme and are also available in zero sugar for diabetes patients. Such initiatives by major brands are boosting the growth of the market in the post-pandemic and are anticipated to provide immense growth opportunities in the near future.

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