New Emerging Trends to Boost the Prospects For Digital Signage Industry
7 Jun 2021
Since its introduction to this world, digital signage has been through numerous modifications along with transforming the commercial environment. The technological improvements in digital signage took it to another level. Not just limited to the business perspective, but this technology has improved the way consumers interact with retailers. For a fact, it has come out to be a powerful tool for its countless applications.
Companies across almost every industry have applied this technology in their brick-and-mortar locations offering it a digital environment. Since the world has altered its living habits, technology is proving to be a godsend in most cases. Followed by this an array of new trends are emerging in the digital signage industry as well. Here are the three major trends that are expected to boost the prospects-
This trend is beyond the touchscreen trend. The outbreak of pandemics has highly increased the hygiene concern, owing to which touch screen at a public place seems to be more dangerous. Businesses are now switching towards more innovative and especially touchless solutions to enhance customer experience along with curbing the fear of getting infected. The integration of technologies including facial recognition, RFID, voice recognition, and others is highly promoting the trend of touchless digital signage.
From a large screen particularly flashing ‘SALE’ to the present ones, with more functions, digital signage has come out as one of the most reliable sources for businesses to attract customers. Other than publicity and entertainment, these are used for activities such as discount coupon distribution. Along with this, digital signage can also be used as a gaming console. Imagine offering fun along with product promotions. And last but not the least, store gets the chances of gaining huge popularity.
Internet of Things (IoT) Based Applications
Undeniably IoT has already modified an array of technologies. The integration of IoT and digital signage devices is coming out as useful for numerous industries including medical & healthcare and retail. The crunch in the workforce for medical often leads the patients to suffer.
However, this technology can be highly useful for emergency purposes when linked wirelessly with patient monitoring systems. On the other hand, in retail stores, it can be utilized to provide real-time information based on quantity and product availability.
The technology has witnessed good progress over the years and is expected to grow even more. According to a report published by Allied Market Research, the global digital signage market is anticipated to hit $32.12 billion by 2026. The demand for bright and power-efficient display panels has increased along with the demand for 4k and ultra-HD devices.
In addition, businesses are highly following the trend of rapid digitalization. All these factors are contributing to the growth of the market. At the same time, micro-LED and quantum dots are highly emerging as display technologies. Also, the preference for electronic giants towards large-screen displays is growing among the market players. Moreover, all these aspects are expected to introduce countless opportunities in the near future
Chief editor of review team at FinancesOnline
Chief editor of review team at FinancesOnline Alex Hillsberg is an expert in the area of B2B and SaaS related products. He has worked for several B2B startups in the past and gathered a lot of first hand knowledge about the industry during that time.