New launches and exports to raise baby drinks utilization

The demand for healthy baby drinks is increasing day by day as parents aim to ensure the proper health of their babies. Manufacturers are focusing on offering products that fulfill the increasing needs such as natural ingredients, sustainability, and others. They are launching their new products in areas where the healthy baby drinks category is gaining momentum. This helps them in raising their market stake and consolidating their positions. Moreover, they are discussing potential opportunities with health and food governing bodies of the country to introduce their baby drinks in the country. These strategies are helping market players gain more market share than before and fulfill the needs through export activities. According to the report published by Allied Market Research, the global baby drinks market is estimated to reach $67.10 billion by 2031. Following are some of the activities taking place across the world.

Market players are launching new brands to encourage child nutrition through healthy baby drinks and other infant formulas. The Umesh Modi Group (UK Modi Group) launched its new brand Groviva, which is focused on child nutrition in Kolkata, West Bengal from India. West Bengal accounts for nearly one-fifth of the India baby drinks market and this launch will raise the market share of the company by reaching new customers in the marketplace. The company launched New Groviva as it strives to tap into the child health drinks sector. nut

Groviva became the flagship brand of Signutra, which represents the Health & Nutrition division of the UK Modi Group. The company launched the product to fulfill the nutritional needs of children aged two years and above. This product will contain baby food and baby drinks to enable the overall growth & development. By developing the baby infant formula as per Indian standards, the product gained a lot of recommendations by Indian paediatricians in the child nutrition sector. With the launch of product in new state, the company aims to fulfill strong appetite with the high-quality products.

Market players have been adopting the strategy of export for fulfilling the shortage of infant formula in the U.S. Kendamil, one of the leading baby milk producers from the U.K., is in the discussion with the U.S. Food and Drug Administration for addressing the existing baby infant formula shortage. Kendamil produces baby milk that utilizes whole milk as a crucial ingredient instead of fats. Through natural, sustainable, and ethical approach, it offers its products, and is leading the race to address the need in the U.S.

The manufacturing facility of Kendamil situated in Kendal has a capacity of producing c. 10 million cans of 900 gm formula every year. It is operating at c. 50% of its overall capacity with surge in demand from the U.K., Asia-Pacific, and Europe. With the discussion and possible contract, the company will serve the U.S. market and two-fold its production capacity at the facility by 2024. Such initiatives to fulfill the demand of baby drinks in the various regions will also help the company in raising its market share by expanding into new regions.

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