Innovative Designs by Packaged Food Brands To Boost Sales
27 Jul 2015
Today, strategies of popular packaged foods brands worldwide, seem to be aiming for their shelf life. The packaged food market of ITC crossed over $1.01 billion by March 2015. Furthermore, the innovative packaging and taste of hummus, an oven –roasted, seasoned chicken breast would help the product generate $50 million each year reported Pure Mediterranean Foods, CEO Peter Parthenis Jr. While packing companies consider re-designing for starters, they are now using sleeker and earthy tones for regular buyers, all in an attempt to connect with consumer buying patterns.
Likewise, digital marketing and e-commerce boom has resulted in the demand for clearer and advanced look. In recent times, brands are focusing more on packaging features, which can help food items standout online and on shelf. Similarly, processed food manufacturers are now considering designs that can bring the consumables to the fore, whilst enabling clean architecture to exhibit, variety and flavour. So to add warmth and weightage to the portfolio, popular frozen food brand, Birds Eye had re-launched its logo and packaging last year. Such branding campaigns are a great boost to a product portfolio like packaged foods and lure more consumers.
Apart from this, the U.S FDA has long expressed its trust in front label packaging for packaged food items. The labelling law aims at discouraging consumers from buying junk foods. Front label of such packaged food products would have a stop sign notice warning buyers against the high sodium, saturated and refined sugar count. Chile has recently been appreciated for confirming the use of front label showing the nutritional value of various food products. These initiatives would ultimately persuade companies to sell and customers to select nutritional food items.
Earlier the traditional role of packaging in food and beverage industry was to retain the nutrient value, dispense product easily and protect the content from contamination. But now, food packaging industry is looking beyond the traditional role and embracing holistic packaging. In a recent panel discussion at the “Global Food & Beverage Packaging Summit” key market players such as Ampac, DuPont and Dow seconded that there is growing demand for innovation in food packaging market to complement the present supply chain infrastructure and generate profits.
A recent report published by Allied Market Research titled “World Packaged Food - Market Opportunities and Forecasts, 2014 – 2020,” the packaged food segment would see growth in regions such as North America, LAMEA, Europe and Asia Pacific.
Research Analyst at Allied Market Research
Ranjan has over 4 years of experience in market research and consulting across multiple domains which include technology, FMCG and durable consumer goods, heavy machinery, and automotive. He has hands on expertise in predictive and exploratory research projects for studying regional and global demand potential, market estimation & forecast, perceptions; analyzing macro and micro markets in terms of key gaps and opportunities. Ranjan is part of multiple consulting as well as syndicated report assignments and is actively involved in all the stages of project completion from planning, execution to delivery as per clients satisfaction.