Fabrics for Sun Protection: Analyzing the Investment Potential of this New Textile Industry

2 Apr
2024

 
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Key takeaways

  • Introduction
  • Factors influencing the growth of the industry
  • New product launches in the sector

The textile industry, which earlier included just one type of garment made from cotton, has now expanded massively to include different types of clothes, fabrics, and apparel. Furthermore, the technological advancements in the sector have helped it to cater to the demands of various end-use industries. For example, innovations in fabric technology have led to the development of different types of fabrics and apparel. Firefighters, industry workmen, sportspersons, and athletes have a completely different set of apparel and fabric patterns. Similarly, nowadays, various fabrics and apparel are designed to suit the change in climatic conditions in each season. Fabrics for sun protection is one such type of fabric specifically designed for summers in tropical regions of the globe where sun rays are extremely harsh during this season.

Why has the textile industry witnessed a huge growth in the sun-protection clothing domain?

The fabrics for sun protection industry has experienced a major boost in the past few years due to the shift toward eco-consciousness. Furthermore, the increase in awareness regarding the harmful effects of prolonged sun exposure has led to a rise in demand for sun-protection clothing from people across the globe, especially in North America. People in countries of this region have started to opt for such sun-protection apparel to mitigate the risks associated with sun exposure such as skin cancer and sunburns. Moreover, as the trend for outdoor camping and other such activities has increased, the demand for sun-protection fabrics has surged massively. As a result of these factors, the fabrics for sub protection industry is anticipated to have one of the fastest growth rates of 7.4% in the North American region during the forecast period.

Certain crucial advantages of sun-protection fabrics have also played a major role in the growth of this industry across the globe. Fabrics for sun protection are typically denser and restrict the exposure of the skin to direct sun rays. This helps in protecting an individual from UV rays, which causes huge problems for the human skin. A study on sun-protective clothing has shown that clothing made from normal fabric, at the max, blocks just 20% of the UV rays that are incident upon the individual. Fabrics for sun protection, on the other hand, have the same effect as that of SPF50+ sunscreen, meaning they block 98% of the incident UV rays.

Apart from this, technological advancements in the textile manufacturing industry have helped develop these dense yet breathable fabrics. These fabrics ensure that while the individual is protected from UV rays, the clothing does not cause overheating. As a result, fabrics such as linen, cotton, silk, and rayon are preferred for manufacturing sun-protective clothing. These fabrics offer both protection and breathability by allowing air ventilation against the skin. Nowadays, synthetic fabrics such as polyester and nylon are used for sun-protection clothing as they help in the quick absorption of sweat and keep the body dry.

How are companies in the sun-protection clothing domain helping the growth of this industry?

The fabrics for sun protection industry is highly dynamic with several textile manufacturing giants competing for dominance. At the same time, many new entrants in the industry are launching new product lines to mark their presence in the domain. For instance, in 2021, Coolibar, a leading clothing company, announced the launch of sun-protective clothing and accessories for children including t-shirts, hats, and swimwear. The company claimed that its product line offers UPF 50+ sun protection and reduces the risk of sun exposure drastically.

In 2023, Claudent, a newly launched sun-protection clothing brand, announced the launch of a new UPF sun-protection clothing line. As opposed to other brands which have targeted children and older populations through their products, Claudent’s product line caters to a young, fashion-conscious population, thus helping the company to create its own customer base.

To summarize, the growth of the fabrics for sun protection industry is attributed to the rise in health consciousness of people regarding the harmful effects of prolonged sun exposure. At the same time, the advantages offered by these fabrics have contributed to the rise of this industry.

 

For insights into how businesses must capitalize on the opportunities offered by the industry, feel free to contact us.

 
Koyel Ghosh

Koyel Ghosh

Author’s Bio- Koyel Ghosh is a blogger with a strong passion and enjoys writing in miscellaneous domains, as she believes it lets her explore a wide variety of niches. She has an innate interest in creativity and enjoys experimenting with different writing styles. A writer who never stops imagining, she has been serving the corporate industry for the last five years.

 
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