Rise in Demand for Mastopexy Procedures Has Opened up an Array of Opportunities for the Key Players in the Industry

Rise in the number of weight loss journeys, in the last few years, has given way to increasing cases of flabby & floppy breasts. Moreover, surge in the incidence of breast cancer has led to the growing inclination toward mastopexy procedures so as to retrieve the natural shape of the breasts.  This, in turn, has driven the growth of the mastopexy market in more than one way. At the same time, women nowadays have become overtly conscious about their body image, which has resulted into a steep incline in demand for benelli lift methods since they are increasingly opting for breast enhancement surgeries.

For example, keeping in tab with the Aesthetic Society, breast processes & trials like breast lift surgery, breast reductions, and breast augmentation experienced an increase by forty eight percent in the last couple of years. There were around three lac sixty-five thousand breast augmentations executed in the year 2021.  

A number of surveys have been conducted in this domain and it’s revealed that the ongoing trend of medical tourism due to its low-cost has triggered the number of surgical processes across the world, which has again been beneficial for the market. Additionally, developments in breast implants procedures to bring about the unmet medical essentials and escalating demand for custom-made aesthetics products have paved the way for lucrative opportunities in the industry.

 The data presented by ASPS (The American Society of Plastic Surgeons) have showcased constant growth in cosmetic incisions over the last decade. Approximately, more than seventeen million surgical operations were conducted in the USA in 2017, amongst which more than one lac procedures were mastopexies only.

Most importantly, growing popularity of social media apps has propelled the expectations for flawless and filtered look among women, which has worked as a driving factor for the market growth.

Covid-19 scenario-

Here, it’s worth stating that the outbreak of the Covid-19 pandemic caused either delay or postponement of elective surgeries, mainly during the initial period, which had a sheer negative impact on the mastopexy market.  There was a steep decline in the number of breast enhancement surgeries throughout the term. However, as the global situation is getting largely better, the demand for mastopexy has been restored yet again.

 

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