Sleepwear Industry to tackle the Impacts of Covid-19 Outbreak

A good night’s sleep is vital to our physical health and emotional wellbeing. A relaxed mood while sleeping gets reflected on the next morning. And waking up with a great feeling, is the best way to start your day. However, what plays a major role in improving the quality of sleep is comfortable sleepwear. Comfort is a key factor to have a good night’s sleep. Comfortable sleepwear not only helps to get into a deep sleep quickly but also increases the quality. Moreover, people become choosey when it comes to selecting sleepwear. However, mostly sleepwear tends to offer loose clothing to maintain proper circulation. Lose sleepwear also aids the skin to breathe.

Research shows that tight and constricting clothing can hinder melatonin production in the body, which is responsible for regulating sleep cycles. This leads to an imbalance body’s circadian rhythm which further affects sleep quality. In addition, tight clothing hampers the ability to breathe naturally and causes skin irritation. With new trends in the fashion industry, there is a variety of sleepwear available. Followed by different materials like silk, cotton, and others, people tend to select their sleepwear accordingly. For a fact a number of people prefer to wear sleepwear during day time as well, in their homes, owing to its comfort.

The trend of sleepwear has been widely adopted amongst the people. However, the unwanted arrival of an unprecedented pandemic caused several impacts on the industry. Let’s have a look at how the global sleepwear market is responding to the impacts of the Covid-19 outbreak.

Impacts of Covid-19 on global sleepwear market-

The novel coronavirus outbreak has significantly impacted both the national and international trade of the industry. On the other hand, supply chain disruptions have caused a substantial impact on sales in the industry. The restrictions on logistics and a shortage of laborers have made it difficult to supply products. Moreover, due to lockdown measures, the manufacturing companies have held their projects and plans. However, the market may witness an increased demand soon after the reopening of services. As a huge number of people are following work from home system.  

The government bodies in various regions have imposed relaxations on certain restrictions and permitted several industries to reinitiate their projects and plans. On the other hand, logistics are permitted nation wise. However, there are certain restrictions on international imports and exports.

Sleepwear has become a new norm, for people, as people tend to stay home quite a lot to avoid being infected by a coronavirus. Also, the comfort and style offered by sleepwear attract people to opt for it. Nevertheless, the relaxations on restrictions and restart of productions would aid the industry to be stabilized in terms of revenue. The market is anticipated to witness high demand during COVID-19. A report by Allied Market Research reveals that the sleepwear market would reach $18.69 by 2027. Moreover, the growing fashion trend and surge in demand for comfortable outfits would assist the market to grow exponentially.

 

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