Sports Apparel: An Emerging Sector with Huge Potential
6 Dec 2023
Sports apparel involves specialized clothing and accessories designed for a variety of sports and physical activities. Its primary goal is to improve performance and offer comfort to athletes and fitness enthusiasts. This category includes a broad range of apparel such as jerseys, shorts, T-shirts, leggings, shoes, socks, and hats. These garments are typically designed from lightweight, breathable, and moisture-wicking materials, helping in temperature regulation and keeping athletes dry during intense physical activity.
Additionally, sports apparel often incorporates technologies like compression, stretchability, and ergonomic designs to enhance movement and provide muscle support. Beyond functionality, sports apparel serves as a means of self-expression, displaying team colors, logos, and individual styles. Sports apparel plays a vital role in promoting comfort, enhancing performance, and contributing to the overall sporting experience.
Sustainability in sports apparel:
The focus on sustainability has emerged as an important consideration for consumers and is now a prominent concern for brands within the sports apparel industry. In the current era, with a heightened focus on sustainability, integrating eco-friendly materials into designs not only contributes to environmental welfare but also attracts consumers with environmental concerns.
Incorporating eco-friendly printing technologies represents a substantial step toward a more sustainable future, driven significantly by shifts in consumer preferences. These advancements have brought about a revolution in the production methods within the sports apparel industry.
In sustainable sportswear design, eco-friendly materials have steadily gained momentum. Numerous sportswear brands now utilize synthetic materials derived from recycled plastic bottles or offer products crafted from recycled nylon, providing similar performance attributes to virgin nylon.
As per the latest study by Allied Market Research, the sports apparel market is expected to witness a noteworthy CAGR of 6.0% during the forecast period of 2023 to 2032. The regional analysis in the report states that the Australian sports apparel market is anticipated to display the fastest CAGR of 8.7% by 2032. However, the rest of Asia-Pacific is expected to cite a notable CAGR of 7.8% throughout the forecast timeframe. Based on end users, the men segment is anticipated to generate $82.2 billion during the forecast period. Simultaneously, the women and children segments would collectively garner $98.0 billion by 2032.
Lululemon, a Canadian clothing brand, made its debut on Zalando's Platform
The top global athletic apparel brand, Lululemon, has officially debuted on Zalando, a prominent European online platform specializing in fashion and lifestyle. Customers can explore and purchase the brand's advanced apparel and accessories designed for yoga, running, training, and various other sports activities through Zalando's Fashion Store across multiple markets. The collection from Lululemon, making its debut on Zalando, involves a wide range of items such as sports coaching, running, yoga, lifestyle apparel, and various sporting accessories.
Opting for Zalando as its primary European partner, this direct-to-consumer brand aims to extend its product range, making its vision of enhanced potential and well-being accessible to a huge customer base throughout Europe.
To conclude, the sports apparel industry is gaining traction due to the emerging fitness trends and the surging awareness about health and fitness. However, brand diversification and expansion will offer prolific growth opportunities to the market in the upcoming years.
Authors Bio- Koyel Ghosh is a blogger with a strong passion and enjoys writing in miscellaneous domains, as she believes it lets her explore a wide variety of niches. She has an innate interest in creativity and enjoys experimenting with different writing styles. A writer who never stops imagining, she has been serving the corporate industry for the last five years.