Strategic Partnerships and New Product Launches to Enhance Sound Level Meters Demand Globally

Massive need of curbing noise pollution has resulted in a rise in preference for sound level meters across the globe. The surge in smartphone users and demand for devices with high-quality sound and noise cancellation features have culminated in escalating demand for the product. Furthermore, strict government measures regarding noise control have led players in the entertainment, audio, video streaming, and animation industries to opt for products that regulate the sound. This has resulted in huge demand for sound level meters in these industries. With the growing menace of noise pollution leading to sleep disorders and stress, authorities of cities such as Barcelona have decided to deploy noise meters in acoustically stressed areas. Such moves will further the boost popularity of sound level meters. As per the Allied Market Research Report, the sound level meters market is estimated to generate $1,414 million by 2023.

Key players in the sound level meters market are implementing strategies such as the launch of new technologies and products for providing an effective and seamless hearing experience to users. Moreover, strategic partnerships have helped in delivering complete and effective sound solutions with high quality to the customers, thereby providing new growth opportunities for the sound level meters industry. The strategy of new technology launches implemented by industry players is aimed at expanding their customer base, creating value for their brands, and improving the positioning of their products. Large-scale investments made by various governments across the globe in the development of sound level meters with advanced features are aimed at effectively addressing issues of noise pollution. Following are some of the key trends witnessed across the sound level meters market.

New product and technology launches have created a paradigm shift in the sound level meters market. NTi Audio, an audio and acoustic measurement instruments firm, launched NoiseScout, an artificial intelligence (AI) tool using AI analysis and noise classification. Reportedly, the tool recognizes the root cause of a noise level alarm and provides a text description of wav files content recorded during the alarm using AI analysis and noise classification. The strategic move is aimed at determining the root cause of the noise levels. Furthermore, Electro Rent, a leading provider of test and measurement equipment solutions, declared that it will demonstrate the E5055A SSA-X signal source analyzer, Keysight Technologies’ new phase of noise measurement solutions. SoundTube Entertainment, a major player in the audio industry, launched a new surface-mount subwoofer referred to as SM1001. Moreover, the new audio product provides distortion-free bass performance to the end users.

Continuing with the trend of new product and technology launches, Sony Electronics Inc. launched three wireless x-series speakers, namely, SRS-XG300, SRS-XE300, and SRS-XE200. Furthermore, these products have noise sensing and echo canceling features and provide users with high-quality sound. Moreover, Blaupunkt introduced BE100, Bluetooth wireless earphones having noise isolating earbuds, in India. These initiatives focus on improving noise cancellation features in hearing devices.

Strategic partnerships are the strategies implemented by market players to expand their business reach and enhance their brand image. NTi Audio and Casper Sleep, an e-commerce firm, joined hands for offering complete flight tracking and airport noise tracking solutions. The initiative is aimed at offering these solutions to Swiss Army airfields having noise measurement stations and flight tracking management systems. These strategies will help not only curtail noise pollution but also contribute to the huge demand for sound level meters in many industries across the globe.

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